The 7 Best electronic mail blast Software for Conversion

In 2023, the world of email blast software offers a wide range of incredible options to choose from. Whether you’re a small business owner or a marketing professional, finding the right software to send impactful emails at the perfect time is crucial. This article will take a deep dive into the top email blast software options available, exploring their features and benefits. By the end, you’ll have the knowledge and insights to select the perfect email blast software for your needs, ensuring your messages reach your audience with precision and effectiveness.

What is email blast software?

Email blast software, also known as email marketing software or email campaign software, is a powerful tool that enables businesses and individuals to send large-scale email campaigns to a targeted audience. It provides a streamlined and efficient way to manage and automate creating, sending, and tracking email communications.

At its core, email blast software allows users to create visually appealing and engaging email templates, customize them with personalized content, and send them to many recipients simultaneously. The software often includes features like drag-and-drop email builders, pre-designed templates, and advanced editing options, making it easy for users to create professional-looking emails without coding skills.

One of the primary advantages of email blast software is its ability to segment and target specific groups within an email list. Users can define criteria such as demographics, past purchase behavior, or engagement levels to create highly targeted segments. This enables them to tailor the content of their emails to match the interests and preferences of each recipient, resulting in higher engagement and conversion rates.

Moreover, email blast software provides robust automation capabilities. Users can set up automated email workflows, such as welcome series, abandoned cart reminders, or post-purchase follow-ups. These automated sequences save time and effort by sending relevant emails to subscribers at specific times or triggered by specific actions, ensuring timely and personalized communication.

Additionally, email blast software typically offers analytics and reporting features that provide insights into email performance metrics such as open rates, click-through rates, and conversions. These insights help users understand their campaigns’ effectiveness, identify improvement areas, and make data-driven decisions to optimize their email marketing strategies.

Email blast software simplifies and enhances the process of sending mass email campaigns. It empowers businesses to create visually appealing emails, segment their audience, automate communication workflows, and analyze campaign performance. By leveraging the capabilities of email blast software, organizations can effectively engage with their target audience, nurture customer relationships, and drive desired outcomes.

What are the benefits of email blast software?

There are several key benefits of using email blast software for your marketing campaigns:

• Efficient and Time-Saving: Email blast software streamlines creating, scheduling, and sending email campaigns to many recipients simultaneously. This automation saves significant time and effort compared to manually sending individual emails. It allows you to reach a wider audience in a shorter timeframe, maximizing your productivity and freeing up valuable resources to focus on other important aspects of your business.
• Targeted and Personalized Communication: With email blast software, you can segment your email list based on criteria such as demographics, behavior, and purchase history. This segmentation enables you to deliver highly relevant content to subscribers. You increase engagement and conversion by tailoring your messages to match their interests and needs. The ability to send targeted emails ensures your messages resonate with the recipients, enhancing the effectiveness of your campaigns.
• Increased Reach and Engagement: Email blast software allows you to reach many subscribers in one go, maximizing your reach and visibility. It provides a direct line of communication with your audience, allowing you to engage with them on a personal level. By creating compelling and visually appealing email templates, you can capture the attention of your subscribers and encourage them to take desired actions. The ability to include interactive elements, such as images, videos, or CTAs, further boosts engagement and encourages recipients to interact with your emails.
• Automation and Workflow Management: Email blast software offers advanced automation capabilities, enabling you to set up automated email sequences and workflows. This means you can create a series of emails that are automatically sent to subscribers based on predefined triggers or actions. For example, you can set up welcome emails for new subscribers, abandoned cart reminders, or post-purchase follow-ups. Automation saves time and ensures consistent and timely communication with your audience, nurturing customer relationships and driving conversions.
• Analytics and Insights: Email blast software provides robust analytics and reporting features that give you valuable insights into the performance of your email campaigns. You can track open rates, click-through rates, conversions, and other metrics. These analytics help you understand your campaigns’ effectiveness, identify improvement areas, and make data-driven decisions to optimize your email marketing strategies. By measuring and analyzing campaign performance, you can refine your approach, enhance engagement, and achieve better results over time.

Overall, email blast software offers a range of benefits that enhance your email marketing efforts’ efficiency, effectiveness, and impact. It saves time, enables targeted and personalized communication, increases reach and engagement, simplifies workflow management through automation, and provides valuable insights for continuous improvement. By leveraging these benefits, businesses can effectively connect with their audience, build strong customer relationships, and drive business growth.

How to choose the best email blast software?

When choosing the right email blast software for your business, there are several primary considerations to keep in mind:

• Features and Functionality: Evaluate the features and functionality offered by the email blast software. Consider your specific needs and goals, such as the ability to segment your audience, automate workflows, create visually appealing templates, and track campaign performance. Ensure the software provides the necessary tools and capabilities to meet your business requirements.
• Ease of Use and User Interface: Look for email blast software with a user-friendly interface and intuitive design. Consider the ease of navigation, email creation process, and overall usability. Software with a clean and intuitive user interface can save you time and effort in managing your email campaigns, especially if you or your team members are not experienced in the technical aspects of email marketing.
• Scalability and Growth Potential: Consider your business’s future growth and scalability when choosing email blast software. Ensure that the software can handle your current email volume and subscriber base and can grow with your business. Look for features and pricing plans that accommodate increasing email needs and the ability to upgrade or customize your subscription as your business expands easily.
• Integration Capabilities: Evaluate the email blast software’s integration capabilities with other tools and platforms you use in your business. Consider whether it can integrate with your CRM system, e-commerce platform, or marketing automation software. Integrations allow for seamless data flow and synchronization between different systems, enabling you to streamline your marketing efforts and create a cohesive customer experience.
• Deliverability and Compliance: Email deliverability is crucial to ensure that your emails reach your subscribers’ inboxes rather than getting flagged as spam. Consider the email blast software’s reputation for deliverability and compliance with email marketing regulations. Look for features such as spam testing, authentication protocols, and compliance with industry standards like GDPR and CAN-SPAM Act to ensure your emails are sent securely and in accordance with legal requirements.
• Customer Support and Training: Evaluate the level of customer support and training provided by the email blast software provider. Consider the availability of resources such as documentation, tutorials, and responsive customer support channels. Reliable and accessible support can help you overcome challenges, maximize the software’s potential, and ensure a smooth experience.

By considering these primary factors, you can choose the right email blast software that aligns with your business goals, enhances your email marketing capabilities, and helps you achieve better engagement, conversions, and overall success.

The best email blast software for 2023

These email blast software options are widely regarded as some of the best in the industry. They share common traits that make them stand out against competitors. These platforms empower businesses to create engaging email campaigns. Highly regarded websites such as PCMag and G2 have recognized these platforms for their excellence in email marketing, further validating their status as top choices in the industry.

ActiveCampaign

G2 Rank: 4.5/5 stars

ActiveCampaign is widely recognized as one of the best email blast software options available, catering to many businesses and marketers. With its powerful features and intuitive interface, ActiveCampaign allows users to create and manage effective email campaigns. Here are some key reasons why ActiveCampaign stands out:

• Advanced Automation: ActiveCampaign offers robust automation capabilities, allowing users to create complex email workflows and personalized customer journeys. From sending targeted emails based on specific triggers to implementing behavioral automation, ActiveCampaign empowers businesses to deliver highly relevant and timely messages to their subscribers.
• Dynamic Content: With ActiveCampaign, users can create dynamic and personalized email content based on their subscribers’ preferences, behaviors, and actions. This level of customization helps businesses engage their audience on a more personal level, leading to higher conversion rates and customer satisfaction.
• CRM Integration: ActiveCampaign goes beyond email marketing by integrating customer relationship management (CRM) functionality. This feature enables businesses to centralize their customer data, track interactions, and gain valuable insights into their subscribers’ behavior. The CRM integration helps businesses build stronger relationships with their audience and make data-driven decisions.
• Email Deliverability: ActiveCampaign focuses on ensuring high email deliverability rates, which is crucial for successful email marketing. Their system includes tools to monitor and improve deliverability, such as automated list cleaning and email validation, ensuring your messages reach the intended recipients’ inbox.
• Primarily caters to: ActiveCampaign primarily caters to small and mid-sized businesses that are looking for a versatile and powerful email blast software solution. It is suitable for marketers who value automation, personalization, and the ability to integrate their email marketing efforts with customer relationship management.

Overall, ActiveCampaign provides comprehensive features and tools that make it a top choice for businesses seeking to optimize their email marketing campaigns. Its advanced automation capabilities, dynamic content options, CRM integration, and focus on email deliverability contribute to its reputation as one of the market’s best email blast software options.

What languages does ActiveCampaign support?

ActiveCampaign fully supports 14 different languages outside of English. Some of these languages include Portuguese, Spanish, Italian, German, French, and Polish.

ActiveCampaign also partially supports Danish, Finnish, Simplified Chinese, Turkish, and Vietnamese.

Which currencies does ActiveCampaign accept?

ActiveCampaign accepts the US Dollar (USD), Euro (EUR), and Brazilian Real (BRL).

What is the entry price point for ActiveCampaign?

ActiveCampaign’s entry-level Sales pricing starts at $19 per month, paid annually. With this plan, you get sales automation, chat and email support, lead scoring, pipeline, account, and deal management, task management and reporting, and email content generation.

Plus, no matter what plan you choose, you’ll enjoy features like:

• Accelerated onboarding
• Contact migration
• Chat and ticket support
• Customer enablement workshops
• And video tutorials

Find all plans on the ActiveCampaign pricing page.

Mailchimp

G2 Rank: 4.3/5 stars

Mailchimp is widely regarded as one of the best email blast software solutions, offering a range of features and functionalities that cater to businesses of all sizes. Here are some key reasons why Mailchimp stands out:

• User-Friendly Interface: Mailchimp prides itself on its user-friendly interface, making it easy for beginners to navigate and create professional-looking email campaigns. Its drag-and-drop editor allows users to design visually appealing emails without any coding knowledge, saving time and effort.
• Audience Segmentation: With Mailchimp, businesses can segment their email list based on various criteria, such as demographics, interests, purchase history, and engagement level. This segmentation feature enables businesses to send targeted and personalized emails to different audience segments, increasing the relevance and effectiveness of their campaigns.
• Automation: Mailchimp offers robust automation capabilities, allowing businesses to set up automated email workflows based on predefined triggers and actions. This feature helps streamline marketing processes, deliver timely messages, and nurture leads or customers without manual intervention.
• Integration Ecosystem: Mailchimp integrates seamlessly with various third-party applications and platforms, including popular e-commerce platforms, CRM systems, and social media networks. This integration capability enables businesses to sync their data, automate tasks, and extend the functionality of Mailchimp to suit their specific needs.
• Primarily caters to: Mailchimp primarily caters to small and medium-sized businesses looking for a user-friendly email blast software solution. It is suitable for entrepreneurs, startups, and marketers who value ease of use, audience segmentation, and automation to drive their email marketing efforts.

Mailchimp offers a user-friendly interface, powerful audience segmentation, automation capabilities, and an extensive integration ecosystem. These features make it one of the top choices for businesses seeking an email blast software that is easy to use and allows them to create targeted and automated campaigns.

What languages does Mailchimp support?

Mailchimp software serves users in multiple languages, providing a global reach and catering to diverse audiences. Here is a list of the languages supported by Mailchimp:

• English
• Spanish
• French
• German
• Portuguese
• Italian
• Dutch
• Russian
• Japanese
• And more

What currencies does Mailchimp accept?

Mailchimp accepts multiple currencies, providing flexibility for businesses operating in various countries. Here is a list of the currencies accepted by Mailchimp:

• US Dollar (USD)
• Euro (EUR)
• British Pound (GBP)
• Canadian Dollar (CAD)
• Australian Dollar (AUD)
• Japanese Yen (JPY)
• Swiss Franc (CHF)
• New Zealand Dollar (NZD)
• Swedish Krona (SEK)
• Danish Krone (DKK)
• And more

What is the entry price point for Mailchimp?

Mailchimp offers different pricing plans for businesses, including a free forever plan for up to 500 subscribers. The entry-level pricing plan for Mailchimp is called “Essentials” and starts at $13 per month. Businesses can access key features and tools to create and send email campaigns, build your audience, and track metrics.

Does Mailchimp integrate with ActiveCampaign? 

No, Constant Contact does not integrate directly with ActiveCampaign. However, you can find many similar integrations in the ActiveCampaign Marketplace!

G2 Rank: 4/5 stars

Constant Contact is widely regarded as one of the best email blast software solutions available. It stands out for its user-friendly interface and comprehensive features that make it an ideal choice for businesses of all sizes. One of the standout features of Constant Contact is its robust email editor, which allows users to easily create visually appealing and professional-looking email campaigns. The software offers a wide range of customizable templates, making it convenient for businesses to create engaging content that aligns with their brand.

Constant Contact also excels in its list management capabilities, allowing businesses to segment their audience based on various criteria such as interests, demographics, and engagement levels. This segmentation feature enables businesses to deliver targeted and personalized email campaigns, increasing open and click-through rates. Additionally, the software provides powerful automation tools, enabling businesses to set up automated email sequences and workflows, saving time and effort.

Constant Contact primarily caters to small and medium-sized businesses seeking an intuitive, all-in-one email marketing solution. Whether you’re a beginner or an experienced marketer, Constant Contact offers the necessary tools and support to create effective email campaigns. Constant Contact empowers businesses to enhance their email marketing efforts and achieve better results with its user-friendly interface, customizable templates, advanced segmentation options, and automation capabilities.

What languages does Constant Contact support?

Constant Contact software caters to a wide range of users worldwide by providing support for multiple languages. Here is a list of languages that Constant Contact serves:

• English
• Spanish
• French
• German
• Italian
• Portuguese
• Swedish
• And many more

What currencies does Constant Contact accept? 

Constant Contact accepts multiple currencies, allowing users from different countries to conveniently pay for their subscription and services. The accepted currencies include:

• US Dollar (USD)
• Canadian Dollar (CAD)
• Euro (EUR)
• British Pound (GBP)
• Australian Dollar (AUD)
• New Zealand Dollar (NZD)
• Japanese Yen (JPY)
• Swiss Franc (CHF)
• South African Rand (ZAR)
• Brazilian Real (BRL)
• Mexican Peso (MXN)

What is the entry price point for Constant Contact?

Constant Contact offers different pricing plans to suit the needs of businesses at various stages. The entry-level pricing for Constant Contact starts at $12 per month and provides access to essential features for email marketing campaigns. It includes features such as customizable templates, list management tools, contact segmentation, and basic reporting.

Be sure to check their website for the most up-to-date information.

Does Constant Contact integrate with ActiveCampaign?

No, Constant Contact does not integrate directly with ActiveCampaign. However, you can find many similar integrations in the ActiveCampaign Marketplace!

Brevo (formerly Sendinblue)

G2 Rank: 4.5/5 stars

Brevo is highly regarded as one of the best email blast software options available. It offers a wide range of features and functionalities, making it a powerful tool for businesses of all sizes. One of the unique features of Brevo is its intuitive drag-and-drop email editor, which allows users to create visually appealing and professional email campaigns without any coding knowledge. This feature makes it easy for users to design engaging emails that capture the attention of their audience.

Another notable feature of Brevo is its advanced marketing automation capabilities. Users can set up automated email sequences based on triggers and actions, such as user behavior or specific events. This automation feature helps businesses streamline their email marketing efforts and deliver personalized and targeted messages to their subscribers at the right time.

Brevo primarily caters to small and medium-sized businesses looking for affordable yet powerful email blast software. It offers flexible pricing plans suitable for businesses with varying needs and budgets. 

Additionally, Brevo also provides additional tools and features beyond email marketing, such as SMS marketing, landing page creation, and CRM integration, making it a comprehensive solution for businesses looking to enhance their marketing efforts across multiple channels.

Overall, Brevo stands out as a top choice for email blast software due to its user-friendly interface, robust automation capabilities, and affordability, making it an ideal solution for businesses seeking to engage their audience through email marketing campaigns effectively.

What languages does Brevo support?

Brevo offers its software in multiple languages to cater to a diverse user base. The software is available in the following languages:

• English
• Spanish
• French
• German
• Italian
• Portuguese
• Dutch
• Russian
• Chinese (Simplified)
• Japanese

Check Brevo’s website for the most up-to-date information.

What currencies does Brevo accept?

Brevo accepts multiple currencies to accommodate users from various countries. The software supports the following currencies:

• US Dollar (USD)
• Euro (EUR)
• British Pound (GBP)
• Canadian Dollar (CAD)
• Australian Dollar (AUD)
• Japanese Yen (JPY)
• Swiss Franc (CHF)
• Chinese Yuan (CNY)
• Indian Rupee (INR)
• Brazilian Real (BRL)

Check Brevo’s website for the most up-to-date information.

What is the entry price point for Brevo?

The entry-level pricing for Brevo starts at a competitive and affordable rate, making it accessible for businesses of various sizes and budgets. The pricing structure is designed to provide value and flexibility, enabling businesses to optimize their email marketing efforts while staying within budget constraints. Brevo offers cost-effective options starting at $25 per month for users looking to leverage its email designer software. With its entry-level pricing, businesses can access essential features and functionalities to create visually appealing and engaging email campaigns.

Check Brevo’s website for the most up-to-date information.

Does Brevo integrate with ActiveCampaign?

While Brevo does not integrate with ActiveCampaign, ActiveCampaign has many integrations with similar software. Check out the ActiveCampaign Marketplace for more information.

GetResponse

G2 Rank: 4.2/5 stars

GetResponse is widely recognized as one of the best email blast software options available, and for good reason. It offers a range of powerful features that empower businesses to create and execute highly effective email campaigns. One of its standout features is its intuitive drag-and-drop email editor, allowing users to easily design visually appealing emails without coding knowledge. Additionally, GetResponse provides advanced automation tools that enable businesses to create personalized and targeted email sequences based on user behavior, boosting engagement and conversion rates.

Another unique feature of GetResponse is its robust webinar functionality. It allows users to host and promote webinars directly from the platform, making it an all-in-one solution for businesses that want to leverage the power of webinars in their marketing strategies. With customizable registration pages, interactive presentation features, and detailed analytics, GetResponse ensures a seamless webinar experience.

GetResponse caters to businesses of all sizes, from small startups to large enterprises. It offers scalable pricing plans that accommodate the needs and budgets of different organizations. Whether you’re a solopreneur, an e-commerce store, or a marketing agency, GetResponse provides the tools and flexibility to execute successful email blast campaigns and drive meaningful results.

What languages does GetResponse support?

GetResponse software serves a wide range of languages to cater to its global user base. Here is a list of languages supported by GetResponse:

• English
• Spanish
• French
• German
• Italian
• Portuguese
• Polish
• Russian
• Turkish
• And many more

What currencies does GetResponse accept?

GetResponse accepts multiple currencies to provide flexibility and convenience to its users around the world. Here are some of the currencies accepted by GetResponse:

• United States Dollar (USD)
• Euro (EUR)
• British Pound (GBP)
• Canadian Dollar (CAD)
• Australian Dollar (AUD)
• Japanese Yen (JPY)
• Swiss Franc (CHF)
• Swedish Krona (SEK)
• Danish Krone (DKK)
• And many more

What is the entry price point for GetResponse?

GetResponse offers flexible pricing plans for businesses. The entry-level pricing starts at $15.58 per month. This allows you to build and manage your email list, create engaging email campaigns, and access basic automation features.

Does GetResponse integrate with ActiveCampaign? 

No, Constant Contact does not integrate directly with ActiveCampaign. However, you can find many similar integrations in the ActiveCampaign Marketplace!

AWeber

G2 Rank: 4.2/5 stars

AWeber is widely regarded as one of the best email blast software solutions due to its user-friendly interface, comprehensive features, and robust automation capabilities. It empowers businesses of all sizes to create and deliver engaging email campaigns effortlessly. With AWeber, you can easily build and manage your subscriber list, design visually appealing email templates, and track campaign performance through detailed analytics.

One of the unique features of AWeber is its advanced automation functionality, which allows you to create personalized email sequences and workflows based on subscriber actions. This helps businesses deliver targeted content to the right audience at the right time, resulting in higher engagement and conversions. AWeber also offers a wide range of pre-built email templates, allowing users to create professional-looking emails without design expertise.

AWeber primarily caters to small and medium-sized businesses, entrepreneurs, and bloggers who seek an intuitive and feature-rich email marketing platform. Whether you’re just starting or looking to scale your email marketing efforts, AWeber provides the tools and resources to create successful email campaigns and nurture customer relationships.

What languages does AWeber support?

AWeber software supports multiple languages to cater to a diverse user base. Here is a list of languages available in AWeber:

• English
• Spanish
• French
• German
• Portuguese
• Italian
• Dutch
• Polish
• Russian
• Japanese

What currencies does AWeber accept?

AWeber accepts multiple currencies to accommodate users from different countries. Here are some of the currencies that AWeber supports:

• US Dollar (USD)
• Euro (EUR)
• British Pound (GBP)
• Canadian Dollar (CAD)
• Australian Dollar (AUD)
• Japanese Yen (JPY)
• Swiss Franc (CHF)
• Brazilian Real (BRL)
• Indian Rupee (INR)
• South African Rand (ZAR)

What is the entry price point for AWeber?

AWeber offers different pricing plans to accommodate the needs of different users. They offer a free plan to help you get started for up to 500 subscribers, while the paid entry-level pricing begins at $12.50 per month. 

See their website for the most up-to-date information.

Does AWeber integrate with ActiveCampaign? 

No, Constant Contact does not integrate directly with ActiveCampaign. However, you can find many similar integrations in the ActiveCampaign Marketplace!

Campaign Monitor

G2 Rank: 4.1/5 stars

Campaign Monitor is widely regarded as one of the best email blast software due to its user-friendly interface and powerful features. It offers a seamless email marketing experience for businesses of all sizes. One of its standout features is the drag-and-drop email builder, allowing users to create visually stunning and engaging email campaigns without coding knowledge. Another unique feature is the ability to create personalized customer journeys with automated workflows, ensuring that the right message reaches the right audience at the right time.

Campaign Monitor primarily caters to marketers, businesses, and agencies looking to deliver highly targeted and effective email campaigns. Its robust segmentation and targeting capabilities enable users to tailor their messages to specific audience segments, resulting in higher engagement and conversion rates. Additionally, Campaign Monitor provides detailed analytics and reporting, allowing users to track the performance of their campaigns and make data-driven decisions. With its intuitive interface, advanced features, and extensive integrations, Campaign Monitor is a top choice for businesses seeking to maximize their email marketing efforts.

What languages does Campaign Monitor support?

Campaign Monitor supports a wide range of languages to cater to its global user base. Here is a list of languages supported by Campaign Monitor:

• English
• Spanish
• French
• German
• Italian
• Portuguese
• Dutch
• Swedish
• Danish
• And many more

What currencies does Campaign Monitor accept?

Campaign Monitor supports multiple currencies to provide flexibility to its users. Here are some of the currencies supported by Campaign Monitor:

• US Dollar (USD)
• Euro (EUR)
• British Pound (GBP)
• Canadian Dollar (CAD)
• Australian Dollar (AUD)
• Japanese Yen (JPY)
• Swiss Franc (CHF)
• New Zealand Dollar (NZD)
• Singapore Dollar (SGD)
• Hong Kong Dollar (HKD)

What is the entry pricing for Campaign Monitor?

Campaign Monitor offers flexible pricing plans to cater to the diverse needs of businesses. The entry-level pricing for Campaign Monitor starts at $9 per month. This basic plan includes essential features and allows users to send up to 500 emails per month. 

Be sure to check their website for the most up-to-date information.

Does Campaign Monitor integrate with ActiveCampaign? 

No, Constant Contact does not integrate directly with ActiveCampaign. However, you can find many similar integrations in the ActiveCampaign Marketplace!