Making a Area of interest in “Customising Fintech Experience”

Starting out as a marketing Communications & Brand Specialist, Julius Osumah understands how to create multiple layers of value in business development. He’s turned a fully-fledged businessman as a serial entrepreneur with interests in media, PR and communication, and Fintech which he prides on Customising Fintech Experience or its proprietary “Customizing The Experience”.

He began his professional career as a brand communication specialist, working in several of Nigeria’s top advertising, brand marketing, PR and marketing communication companies. He is an alumnus of Vega,the renowned school of brand innovation based in South Africa.

Julius has established his credibility in media, broadcast, business development, marketing, and strategic media exposure. His experience cuts across the African continent, spanning PR, marketing, sales, brand innovation and business development.

Today, Julius has translated his experience and skills into a services revolution, helping businesses and start-ups set up their footprints in the ever-evolving, busy, and emerging African market, and in Nigeria in particular.

So, what new thing is he working on? Julius reveals that his latest venture is developing a product to help fintech/technology start-ups go to market with their offerings. He says that he has found a new love in fintech start-ups because it is a market that has not yet been fully exploited. “Nigerians are resilient and strong-willed people who want what they want when they want it. That itself is one funnel that can lead to several unique, customized experience that warms the heart.”

Because Julius is particularly potent with knocking on doors to trigger B2B cum corporate business relationships for profit, he is poised to bring together key players that would birth this new vision and make a success of it.

Julius developed a truly exceptional and forward-looking marketing idea which he aptly labelled “Customizing The Experience”. The nascent advent of financial technology services has clearly defined the future of customer experience, and those who can customise the user journey to break into a set of classic experiences will clearly own the largest pie among category competitors”, Julius declares.

According to the fintech enthusiast, business development for fintech is like ‘making a special meal for a loved one’. “You have to put your heart into the process”. This is the day for start-ups to truly customize their offerings because the customer of technology has the audacity of choice, he added.

Breaking this further down, the media mogul turned Fintech aficionado discloses, “The audacity of choice is a powerful influence that needs to be satisfied with a tailored customer experience filled with unique benefits or loyalty rewards at every turn”.

Reeling out stats, Julius revealed that between 2017 to 2021, about 144 Fintech companies have registered their presence in Nigeria. “This itself proves that there is a market”. However, as one who revels in constructive criticism, he added a caveat, saying “just being a market is not enough”, the serious players in the market must match the innovation professed and the technology deployed to delight the customers/consumers, he enthused while adding philosophically “Delivering on their promises is the key differentiating factor that divides effort from success”.