5 methods AI will rework the digital advertising and marketing recreation in 2022

Today’s digital marketers are swimming in such an ocean of data that it sometimes appears like you’re drowning and treading water at the same time. Then artificial intelligence migrates majestically into the sea of ​​data to serve as your life jacket.

There has been a lot of hype about Artificial Intelligence in recent years as it plays a massive role in transforming businesses and empowering industries. It changes how we do it shop, particularly with the impact of the recent crisis on the economy.

AI has evolved beyond Rosie the Robot to Watson from IBM and now acts as an aid to humanity. The reality is that technology, especially AI, is making great strides in terms of market penetration, and it will continue to do so in the years to come. It’s also safe to say that the digital marketing industry is constantly evolving and new technologies are emerging every day. Hence, there is no doubt that some of these technologies can dramatically change our understanding of the online consumer journey.

We have seen a surge in chatbot technology over the past few years, and it’s no news that this trend will continue as AI becomes even more advanced. According to recent studies by Semrush, 40% of marketing and sales departments prioritize AI technology and machine learning more than any other department for success.

The question is, how will AI affect digital marketing in 2022?

Targeted Marketing

A critical aspect of targeted marketing is convincing your prospect. But how can you convince someone you don’t know?

Whether in virtual assistants, predictive customer segmentation or smart design for personalized customer experiences – AI is the future of digital marketing in the coming year.

Marketing that targets people based on their general preferences is more valuable than traditional advertising. And with artificial intelligence at our disposal, marketers can use individualized data to determine whether customers are interested in a product before they even have to pay.

Related article: 5 Ways Small Business Owners Can Benefit From Artificial Resources Today

Marketing automation and personalization

Are you wondering whether you can automate your content production and personalize it perfectly at the same time? Yes you can. Marketing automation and personalization with artificial intelligence are a great combination that brings about a unique level of customization in marketing. In this way, companies can gain a significant advantage in the battle for customers and increase sales and revenue in the post-pandemic period.

Can you hear it? Is that quiet artificial intelligence sound surrounding you as you read this? It comes from your email inbox – an automated email from the service you signed up for. It’s automated, yet personalized.

Marketers can use AI solutions to automate pay-per-click advertising (PPC), display advertising, conversion rates, search engine marketing (SEM), keyword research, SEO, social media marketing (SMM), and website analysis .

Related article: How AI is driving marketing automation

Predictive analytics-based personalized recommendations

The team at Facebook has a project called. developed Rosetta. This project focuses on harnessing AI and machine learning to understand text in images and videos to improve the quality of the content that users see on their news feeds, iOS suggestions, and other areas of Facebook. This project examines the use of AI to improve the user experience by understanding what people care about and optimizing their engagement with Facebook.

Predictive analytics, also known as predictive modeling, provides actionable information that would otherwise not always be obvious. It’s a way to learn future behavior from individuals based on historical data and test runs.

With AI in digital marketing, we support users with personalized recommendations, encourage repeat use and better user loyalty.

AI-driven content marketing

Advertisers are increasingly realizing that using tools that help them gain better insights into consumer behavior gives them a competitive advantage in the digital age.

The key to marketing and growth is reaching the right people at the right time with the right message. Sometimes this is done by doing market research to see what people are concerned about from a cultural and social point of view, and by looking at macro-level statistics about your target market (age group, income, educational level). Segmenting that information and developing it into something that you can present to your audience is crucial if you want to give them a reason to read your message. This is where AI comes in.

Artificial intelligence is starting to play a big role in the dissemination of content. It helps by predicting topics that are likely to attract traffic and distributing content around those topics with the utmost accuracy.

B2B companies and small businesses use artificial intelligence to provide content recommendations to customers based on previous purchases, browsing interests, and customer demographics. This approach compares favorably to traditional direct marketing techniques because it reaches customers with much more interesting information and addresses many of the problems associated with the traditional method, such as: B. the sending of tons of catalogs, avoids.

Related article: 3 Ways You Can Use Artificial Intelligence To Grow Your Business Now

Customer Relationship Management (CRM)

Companies like Zendesk, Foreclosure, and IBM is investing a lot of money in developing AI that can more humanely interact with its customers.

Artificial intelligence helps companies:

• Get real-time insights into how your customers are interacting with you through the many channels you use to interact with them.

• Automatically assign cases to the most appropriate support group, then use predictive analytics to determine the best course of action.

• Use chatbots to provide knowledge through automated workflows, which can be a very inexpensive way to grow your customer base.

• Analyze customer data and identify the leads most likely to be converted into customers and help companies nurture those relationships.

From my point of view, the most interesting trends are machine learning, big data, emotional intelligence and the 3 V’s (verification, validation and veracity). Over time, some of these trends may wear off, but they are hot topics right now. By 2022, savvy digital marketing marketers will benefit from AI’s ability to read sentiment, e.g. B. How impressed your customers are with your product. Using tools like chatbots, marketers can track views about their product or service and act on them quickly (whether that means changing their product or offering a return).

Related article: The guide: Use chatbots as a tool for customer service

Take that away

The fact is, artificial intelligence is not new. Technological advances have made it possible for more and more companies to implement AI. And as more and more companies do this, the average B2B entrepreneur will benefit massively. From 2022, AI will play an essential role in digital marketing and in business in general. Equally important, however, is how these companies can effectively use AI to provide valuable services rather than simply replacing their human counterparts.

Related article: How Artificial Intelligence is changing the landscape of digital marketing