The content material secret behind the highest 10

With the holidays approaching, it looks like each platform is pulling out a roundup of the best trends and content of the year – and YouTube is no different, of course. The huge video platform started a Culture & trends Website where users can learn more about the top 10 videos and creators of 2021.

YouTube wasn’t the only one. Twitter did that The best tweets of 2021, Spotify has its traditional Wrapped up (highlighting a case of working with data and gamification), and even Google made this available Year in search.

And of course, you can learn from each of these specific surveys and get a good look at your content marketing strategies. But what makes YouTube unique?

The answer is simple: YouTube Top 10 Videos and Creators of 2021 it’s all about content.

We’ll discuss that here. Let me walk you through YouTube’s culture and trends, and summarize the valuable lessons we can learn from the best YouTubers of 2021.

What is the Youtube culture and trends 2021?

Youtube Culture and Trends 2021 offers an overview of the most popular videos and creators of the year.

This is the first year the platform has been doing this for the holidays. In the past, YouTube offered a “Rewind” clip at the end of the year, but that changed after receiving one negative answer to his newer creator compilations.

With this new strategy, YouTube has launched a deeper and more complex website where users can not only see what did well this year, but also learn more about each video or channel.

The top 10 lists are available for 17 specific regions and have different categories including trending videos, breakout creators, top creators, and music videos.

What can you learn from the strategy behind the YouTube Top 10 Videos of 2021?

Even if it’s a relatively small sample of videos, analyzing some of the key characteristics of the most successful content on YouTube this year can help us spot and understand some online audience behavior. This provides important insights into the digital marketing strategy.

Here are the top issues worth keeping in mind (and even applying some of them in your own content strategy in 2022):

Episodic series

In this year’s third most viewed video, YouTuber Mark Rober used a glitter bomb to punish phone scammers while he was filming their reaction.

Mark has many similar videos trolling all kinds of scammers using the famous glitter bomb. After the success of his first “Scammer Bombing”, Rober continued to pursue this approach. So it became a series with different goals and improvements in glitter bomb technology in each new video.

Creating these video series has proven to be an excellent strategy for engaging audiences and building authority on YouTube. Rober built his loyal following knowing that the crowd enjoyed his antics and methods.

Playlists can be created to group all of the videos from the same segment and have a specific day of the week to post, like “Scary Tuesdays” or “Sunday Recipes”. This feeds the episodic theme and offers continuity to the dedicated followers.

Have a conversation with your audience

Another observation is that YouTubers are interacting more with their audience in many different ways.

In this year’s most watched video, YouTuber Jimmy Donaldson buried himself alive for 50 hours (people can do weird things on video platforms, and we at Rock content do not recommend participating in risky activities).

The point is: during the video, he responded to some questions and requests that were left in the comments on previous similar challenges, showing that he is attentive to what his visitors are saying.

Ask your subscribers what they would like to see in the next piece of content (and actually listening to what they are saying) or just responding to the comments left in the commenting session of each video will give your audience a connection to that experience and be more likely to follow your channel and share your videos with their network.

Whether on YouTube or any other touchpoint, try to have a conversation. Let them be part of your content strategy.

Gaming universe

Two of the ten most watched videos in 2021 are from the gaming community. In the past few years, gamers have taken over the internet, and they have mastered the art of keeping the public engaged and loyal. With personality, humor and long videos, they manage to grab the attention of their viewers and can grow quickly on YouTube.

We also find that they are using professional equipment, resulting in high quality sound and picture. This is and can be a key factor in a good user experience Help with the Youtube algorithm.

A dash of comedy can aid your strategy

Comedy has been part of our lives since ancient times and was also featured in the trendiest videos of the year. The Dude Perfect channel received more than 30 million views with its sketch about game night stereotypes.

People want to relate to what they are consuming (be it video, audio, or content writing), so creating this type of content can be a fun tactic to add to your strategy. For example, if it’s a fitness store, they could shoot a “Gym Stereotypes” video or something similar to grab their customers’ attention by making them laugh a little.

And last but not least: shorts

We already know that TikTok made a lot of noise in 2021. In fact, their presence was so loud that its competitors have struggled to develop new tools to stop its steady growth.

YouTube has also introduced a new format of video delivery: the shorts.

Competing with Tik Tok, YouTube Shorts enables users to create videos within the app: record, edit and post in an easier and faster way. But, as the name suggests, only for short videos: up to 60 seconds long, a format that has become an addiction on social media.

Magic, pranks, and comedy sketches are part of the most successful shorts of 2021. But we have another interesting topic on the trends: tooth-related content.

Yes, a dentist and a “toothpaste reviewer” made the top 10 on the shorts creator list.

In 2022, content will lead the way to your brand visibility on the internet. The better you understand your audience and create creative content to communicate, the better.

You can also reach a huge audience, build authority online, and be entertaining at the same time with a business account.

YouTube Marketing Strategies for 2022

Most of all, be original. Don’t be afraid to try new ideas: none of the top creators were scared – and that’s why they made it on the list.

Create a starting point for conversation with your audience, ask them what they would like to see, respond to their suggestions, and involve them as much as possible.

Content marketing is a composite strategy and videos should be part of your endeavor. There are a multitude of new ideas brands can explore. We live in the age of differentiation so be brave.

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