Miriam Schwab on the startup world

In the second part (Part one here) with Miriam Schwab is co-founder and CEO of Strattic, a static hosting and publishing platform for WordPress, I asked them what is less stressful. Is agency work less stressful or is the startup world less stressful? She said it depends; But she always found agency life stressful because clients came and went and there were fewer recurring income opportunities. In the startup world, the early days were very stressful raising money and building the company, but now it’s less stressful because there is more stability now.

We’ve talked a little bit about the new skills she’s learned in this startup world, from scaling the business to managing larger teams and investing, and she loves it. The ultimate goal she’s pursuing with Strattic is for the company to become known as the no-brainer for websites that use WordPress.

Miriam talked about her next challenges to reach a bigger market through different mechanisms. One of these mechanisms is of course a content marketing strategy.

We finished our conversation about some SEO tips she might have about her data. Strattic has some metrics but doesn’t have access to Google Analytics, but overall they often see an increase in traffic after a website is moved to Strattic. You have a number of over here or on Twitter @miriamschwab.

You can subscribe to our YouTube channel by click here so you don’t miss the next vlog I’m interviewing in. I have a nice series of interviews planned with SEOs and SEMS, many of which you won’t want to miss out on – and I promise to keep improving these vlogs over time. If you’d like to be interviewed, please Fill out this form with your details.

Forum discussion at Youtube.