Find out how to Get Individuals to Really Learn Your Content

Content creation takes time. So it’s incredibly frustrating when you spend hours or days working on some piece of content only to see it fall on deaf ears once it’s published. If you want your content to succeed and fulfillment, you need to get more views. This starts with a plan!

5 tips to get people to click and read your content

If you take the time to write quality content, you can go the extra mile to make it magnetic and engaging. Here are some valuable tips that top copywriters and content marketers use to get people to click and read:

1. Choose the right topics

First of all, you need to choose topics that interest your readers. In other words, if your blog readers are millennial men between the ages of 28 and 31, you probably don’t want to write about sewing or wedding planning. You would choose topics that are most likely to enliven your readers.

Choosing the right topics is as easy as figuring out what your audience is already looking for. If you already know who your target audience is, you can simply paste that information into keyword search tools and see what people are looking for and reading. You can then adapt your own content strategy to reflect those desires.

2. Make it discoverable

You know the old question that if a tree falls in a forest and no one is around to hear it, does it make a noise? Well, the same question could be asked about the content. If content is published but no one is around to read it, is it content at all?

To get a positive ROI on your content marketing efforts, you need to make your content searchable. We recommend hiring a local SEO agency. For example, if your business is in Long Island, you would Long Island SEO Expert. This ensures that you are working with people who understand your specific market.

3. Write better headlines

Your headline is basically the appeal for your content. If it’s boring and dingy, no one will click. On the other hand, if it’s exciting and relevant, people will hurry to see what it’s about.

The headline shouldn’t be an afterthought. It should take up at least 25 percent of the total time it takes to create the content.

Good headlines are unique, ultra-specific, urgent, and useful. You should use numbers and data points whenever possible. Replace boring adjectives with emotional words and verbs. Play with people’s senses!

4. Keep it paintable

Someone might click on your blog post or article, but they won’t read it if they intimidate them. Your content must be paintable.

Skimmable content is breathable content. Instead of having large, clunky paragraphs, it includes short sentences, bullets, bold words, italicized, and numbered lists.

According to a web usability test by Nielsen, 79 percent of internet users Instead of reading verbatim, skim through the content. By organizing your content in a paintable format, you increase the chances of someone engaging with your content and taking in the most valuable information.

5. Include images

The human brain processes images very differently than written text. In fact, it is common knowledge in brain research that up to 50 percent of the human brain is wired to receive visual input. And it only takes 1/10 of a second to understand a visual scene as opposed to several seconds to understand what is going on in a written description.

Other than that, graphics are a must in your content. Whether videos, images, graphics, diagrams or infographics, the presence of convincing graphics makes your content more appealing and more memorable. Make this a big priority for your future content strategy!

Use your content sensibly

It takes a long time to write good content, whether it is read or not. So you might as well do anything to develop compelling content that satisfies the wants, needs, and wants of your audience. Let this article serve as a starting point. Once you find something that works, keep iterating until you find the best possible “recipe” for your brand and audience.