LinkedIn’s Engaged on Paid Events to Present New Monetization Alternatives

As part of his broader push Hosting virtual events, which has become a bigger focus in the past 18 months, LinkedIn will start testing soon chargeable eventsthat could offer new opportunities for engagement and monetization in the professional social network.

The new item was first reported by TechCrunch, who received a notification in the backend of the LinkedIn app about a new code that indicates an inactive, chargeable event element. LinkedIn has since confirmed the test and TechCrunch has stated that:

“In the midst of the changing world of work and the transition to an almost entirely remote workforce, LinkedIn Events has seen a surge in growth. In 2020, 21 million people attended an event on LinkedIn. We continue to learn from feedback from members and customers and test new ways to improve the experience. We check the payment options in the Events product based on feedback from the organizers. “

That could be a huge boon for industry event organizers, many of whom have lost massive amounts due to COVID restrictions enforcing their regular program cancellations.

Corresponding research, the trade show industry in the US was worth a few $15.58 billion in 2019 before dropping to $ 5.6 billion in the 2020 COVID-hit period. The industry is now gradually recovering, with the vaccine surge allowing the slow resumption of physical events. Even so, many are still considering their options as the forced switch to virtual events highlights new and cheaper options for similar showcase features and displays.

This won’t be for everyone, and the physical networking aspects of such events also have a distinct advantage. However, as LinkedIn notes, 21 million people attended virtual events hosted on its platform in 2020.

If people have a good experience with it, and brands and promoters can make money from it, this seems like a popular option.

The addition would also help expand LinkedIn Monetization boost for YouTubers.

Like all platforms, LinkedIn is exploring new ways to attract the best talent and increase usage and engagement by hosting their work as digital creators are now becoming an industry of their own. The platform added ‘Creator mode‘Back in March to help YouTubers showcase their work better, and recently launched the new $ 25 million as well Creator Accelerator Program “to help YouTubers build their audience and amplify their voice“.

The ability to host events with tickets could be another part of this, allowing creators to then share paid, virtual features with their LinkedIn audience, providing yet another avenue for monetizing their work.

Since Facebook and Twitter are also testing tickets with admission tickets, in different forms, it makes sense for LinkedIn to try the same, again with the platform’s professional focus on the fair audience willing to spend on professional development.

LinkedIn has not yet provided any information about a live test of the option, but we will keep you updated on the progress.