The 4 most typical errors on the contact web page which are costing you conversions

A contact page is a medium that connects you with your target audience. For the most part, this is one of the few pages that appears the most on your website. It’s also one of the most important parts in getting your conversions. Unfortunately, there is a chance that you will make a mistake or two that will unwittingly cost you conversions. Some errors are more visible than others. Do you want to know if you are already making mistakes on the contact page?

Our article highlights the four most common mistakes on the contact page that may be costing you conversions. It also teaches you how to fix them.

The four most common mistakes on the contact page that you no longer have to make

1. Inadequate or invasive contact forms

Exploring a contact form is both exhausting and sacred, and it takes time to get it right, but it only takes a moment to get it all wrong. Contact forms usually fall into two categories: either too many fields or too few fields. So many areas that it comes down to putting in your maternal grandmother’s maiden name and of course the scary phone number request.

People want to tell you what to tell you. However, if you don’t allow them, you could miss a conversion. On the other hand, not everyone has the patience and time to fill out twenty fields just to ask you if their discount code is active. In this case, if you do not explain the purpose of the individual forms or the correct way to fill in the information, you could lose out on a conversion.

solution

Build your contact forms based on the purpose of your website and the audience of your website. If a customer feels that your form is not adequately communicating their needs, then it’s a bad form.

If your form takes more than two minutes to fill out, it is an indication that you are asking too much of them. Instead of going for the standard contact form, which requires a name, address and the message received, create your contact form based on the needs of your customers.

This will help them provide tailored answers based on their individual needs. The questions on the forms are enough to gauge needs and wants without being too invasive.

2. Use forms only

Forms are excellent. However, they are not the ultimate convenient way for a prospect to contact you for one reason or another. Usually when someone tries to contact you, it is mostly about something crucial and you don’t want to withhold it from them.

If you create more than one medium for them to contact you, you seem pretty accessible. You don’t always have to follow the standard form. You can choose other workable options like calling, or chatting. use E-mail.

solution

No need to add your phone number to your page. However, add other ways for users to contact you. If you don’t want to add an electronic or physical address, you can use your social media icons. Wonder Site has an excellent example on this point.

Source: wonder

3. Untracked Form Submissions

Responses to completed and submitted forms cannot always be guaranteed. People fill out forms and sometimes get no replies and it boils down to no one monitoring what came in.

Failure to observe your form submissions is one way of missing out on a potentially crucial opportunity. Also, little talks about managing your website and the relationship you have with your users.

solution

Link your contact forms to an account that you will likely check regularly. You can even assign this single task to someone. There is no point in having a contact form if you don’t go to the trouble of responding to users who contact you. Here is an example of another effective contact page from NJI3.

Source: NTI3

You want to endeavor to respond to all inquiries that come into your site. You can take this to another level by writing positive confirmations with a name on your contact forms. For example, telling them that Joshua will get back to them before 24 hours are up.

This will force your users to fill out and submit the contact forms.

4. Broken forms

It is common for things to break, but it is uncommon to let them break. Like many things, shapes can be broken in many ways.

Examples of broken forms are:

• Submit buttons that don’t work
• The forms that do not confirm that you have filled out all the fields and that keep sending error messages

Forms can break for strange reasons. You are not always responsible for incorrect forms, especially when using a third-party application. Your users won’t see it in that light, however. They will take their conversions with them and flee your website.

solution

Make sure to test your contact form at least once a month, especially if you haven’t received any submissions recently.

That way, you can spot any type of form error if it happens before your users even notice it. A surefire way for your prospects to know if your form is working correctly is to see a confirmation message shortly after they click the submit button.

diploma

Contact pages are very important as they act like a bridge connecting your company to the outside world. And because of its importance, you want to make sure you’re doing everything right. There are certain mistakes you may already be making that are costing conversions. Our article has the four most common mistakes and their solutions that we hope will help you get more conversions.

Grace P. is a content writer at Monify media.