Information, Professionals & Cons (2021 Replace)

Intro

In internet online affiliate marketing, innovation is the important thing to success, and to be a profitable affiliate, you might want to be continuously new methods to enhance your efficiency.

So whereas it could be tempting to take a uniform strategy to your small business, getting too cozy with a method of doing issues can result in diminishing returns.

The explanation?

There’s no assure that what labored yesterday will nonetheless work in the present day. Plus, even for those who keep the identical, your rivals received’t standstill. Ultimately, you begin to lose your edge.

This similar regulation additionally applies to the opposite hyperlinks within the affiliate chain, and the advert networks you purchase site visitors from are not any exception. Advert networks that don’t transfer with the occasions are way more more likely to get left behind.

So once I came upon that TrafficJunky had utterly transformed their DSP to incorporate enhanced pricing fashions, plus added a complete bunch of recent and wonderful options to their self-serve platform, I made a decision to test them out.

The outcomes had been spectacular, to say the least!

So for those who wanna grasp the artwork of utilizing the brand new TrafficJunky interface and learn the way to rapidly create profitable campaigns in aggressive niches with TrafficJunky – learn on!

TrafficJunky Overview

If you happen to’ve used TrafficJunky earlier than, it’s greatest to begin with a clean slate and neglect the whole lot you thought you knew. It’s time to hitch the darkish aspect of internet online affiliate marketing, the place the cash flows like a river and the chicks are sizzling!

TrafficJunky is a CPM-based self-serve demand-side platform (DSP) that focuses on high-value site visitors from a number of the world’s largest grownup publishers.

The platform has been absolutely rebuilt to incorporate programmatic promoting and real-time reporting, which is mirrored within the new interface.

These adjustments additionally make a world of change in the way you run your campaigns and their eventual efficiency.

TrafficJunky is essentially targeted on site visitors from Tube websites, and as much as 75% of all international site visitors is from Tier 1 Geos.

That is incredible information for associates who run affords for North America, Europe, and even Asian site visitors is effectively represented.

So far as quantity goes, TrafficJunky community has over 4.6B each day advert impressions from over 150M each day guests.

The Montreal-based advert platform was launched in 2008, and affords numerous concentrating on choices, reporting options, and auto-optimization instruments.

They’re additionally one of many few advert networks that provides you concentrating on information primarily based on person demographics. That is tremendous useful for associates shopping for grownup site visitors, as advertisers can goal age, gender, and sexual orientation and so on. for improved outcomes.

Creating Your Account

Earlier than we get to the good things, you’ll first must create a TrafficJunky account.

TrafficJunky has modified nearly each side of their advert platform, and the registration course of is not any exception.

Go forward and click on the Signup button to begin. Subsequent, pop your particulars into the registration kind and click on Proceed. You may also use LinkedIn, Google, or Paypal to register your account.

Now click on the e-mail verification hyperlink despatched to your electronic mail and login to your account. If you happen to used one in all your social media accounts to enroll in step 2, use this to login.

If you happen to’ve beforehand registered with TrafficJunky, now’s a very good time to login to your account and see what’s new. Your account ought to have been absolutely upgraded to the brand new platform. If not, contact your account supervisor about getting moved throughout. You’re gonna love what you see!

Able to get began?

Use the code TJMOBIDEA21 to get an additional $50 added to your account once you make your first deposit.

The TrafficJunky Dashboard

It takes solely a single look to see that the TrafficJunky Dashboard has had a critical makeover. The whole lot you might want to run a profitable advert marketing campaign may be accessed from this display.

trafficjunky dashboard

There are hyperlinks to every part of the platform, together with a well-presented month-to-month marketing campaign abstract.

You’ll additionally be capable to see your high 5 creatives and sources with out having to delve deeper into your stats.

If you happen to’re new to the platform, the best technique to get began is to observe the completion checkboxes on the high of the web page. I’m gonna have a look at this course of in two shakes.

You may also navigate your approach by the platform utilizing the left-hand menu column hyperlinks. Use these hyperlinks to seek out your approach across the Dashboard, Campaigns, Guidelines, Finance, Instruments, Weblog, and Assist Middle.

The sprint perform is each bit nearly as good because it appears, and provides new customers a transparent indication of the right way to get essentially the most out of TrafficJunky, so take a while to familiarize your self with it.

Including Creatives in TrafficJunky

The brand new TrafficJunky platform allows you to create excessive changing campaigns of pure revenue potential in report time.

Nevertheless, there are some things you want to concentrate on earlier than you get began.

To start with, TrafficJunky has a distinct circulate from what you would possibly count on. You’ll must arrange your creatives first, earlier than making a marketing campaign.

Whereas this will appear counterintuitive at first, it really makes numerous sense. Having an authorized pool of creatives saves you time when creating campaigns and hurries up the approval course of.

Because the advert creatives want a while (from about 10 minutes as much as 1 hour) to get authorized, it’s a sensible thought to add all of the creatives after which arrange your marketing campaign whereas ready for them to get by. This fashion, once you attain the following stage, you’ll be capable to see the creatives and choose them for the marketing campaign.

You may select between 4 forms of pictures to add, utilizing the Add Artistic button:

  • Static Banner
  • Video Banner
  • Overlay Brand (the brand picture to be added as a high layer of video banners)
  • In-Stream Video

It’s value noting that not each banner kind can be utilized with all concentrating on choices, so ensure that the banner kind is on the market to your chosen advert location previous to importing.

Let’s say you wanna select a static banner.

First, click on on Add Artistic and choose Static Banner. You’ll be immediately transported to the Media Library. You may also entry this part beneath Instruments within the left-hand menu.

What I like about that is that it affords a brilliant handy technique to see all of your creatives and filter them by kind. There’s additionally a rejected column, so that you’ll at all times know which creatives are authorized earlier than pairing them along with your campaigns. With TrafficJunky you’ll be able to even add labels to your creatives to assist discover them later.

It’s a very good system and saves you from having to scurry round blindly looking for which creatives you uploaded and when.

Decide a inventive you wanna use to your advert, utilizing an acceptable advert format to your chosen banner kind. Obtainable advert dimensions are 950×250, 315×300, 300×250, 468×60, 305×99, 635×150 and 30 x150 and advertisers can add in JPG, GIF, or PNG format. There are even choices so as to add an animation flag or select the goal group to your inventive.

Feeling misplaced?

Right here’s a fast breakdown of which advert dimensions to begin with:

  • 300×250 has good volumes however it could fail to have a top quality that as excessive as that of 305×99.

Why?

  • As a result of 305×99 is the scale of Header spots and 300×250 is the scale of Cell Footer spots.

Contained in the 305×99, you might have Headers, Underplayers, and Embeds. The latter has the bottom site visitors accessible. As well as, the Underplayer showcases the poorest efficiency contained in the 305×99 spot.

Now, what?

The approval course of often takes between 10 minutes to 1 hour. If you happen to carried out this step earlier than creating your marketing campaign your creatives needs to be good to go by the point you might be executed. Authorized creatives can be utilized and reused with any marketing campaign.

Now that you simply’ve uploaded at the least one usable inventive, it’s time to maneuver on to creating your first marketing campaign.

Creating Your First Marketing campaign on TrafficJunky

Congrats, you’ve made it! Now it’s time to arrange your first marketing campaign.

Click on ‘Create Marketing campaign’ from the sprint to get began and provides your marketing campaign a reputation. You may also add teams and labels to make it simpler to seek out your marketing campaign later.

Then choose your most popular gadget concentrating on: All, Desktop, or Cell.

Conversion Monitoring

Subsequent, select your conversion tracker. If you happen to haven’t already created a conversion tracker you are able to do so right here.

Whilst you can run campaigns and not using a conversion tracker, you received’t be capable to use a number of the superior options with out it. This is applicable to Autopilot and different superior options that use a knowledge circulate, so it’s greatest to set this up now.

The conversion tracker is positioned in your touchdown web page and is related to an occasion. This may be Lead, Buy, or Web page View. Select the one which is greatest suited to your targets and assign a worth (how a lot it’s value).

Commercial

This code can be utilized with postback and can ship again information to TrafficJunky. You should utilize a couple of conversion tracker for every marketing campaign.

You may then go to the Conversion Tracker part in Instruments to see your conversion stats.

Now select your advert dimensions for the marketing campaign.

Tip: Examine the TrafficJunky weblog to see trending advert placements.

Subsequent, set your schedule and audience. Use the demographic filter right here to slim down your choice.

You may also use exclusion pixel concentrating on or decide to retarget individuals who have beforehand visited your web page.

To fine-tune your concentrating on choices, toggle the Key phrase Device to On. You may choose as much as 30 goal key phrases and 20 excluded key phrases to focus on particular content material on the writer’s web page.

Now add GEO, ZIP, ISP, and IP concentrating on as wanted. Use this in lieu of provider concentrating on.

Your advert placement will likely be on the TrafficJunky Change. This consists of a number of the world’s largest grownup websites.

Listed here are the accessible advert positions:

  • Above the fold
  • Beneath the fold
  • Footer
  • Fullscreen
  • Header
  • Sidebar
  • Unknown

Tip: Strive to not goal too many spots directly as you’ll be limiting your impressions to your funds.

Lastly, choose browser and cell connection concentrating on.

Autopilot

Earlier than saving the marketing campaign you might have the choice to activate Autopilot. This device makes use of an algorithm to robotically regulate the creatives proven in your marketing campaign primarily based on the advert efficiency.

It really works by adjusting the weights of the advertisements and automates rotation to make it possible for your greatest changing advertisements will likely be proven extra continuously. You want to have a conversion tracker chosen to make use of this device.

This will prevent numerous time!

A phrase of recommendation: You will want to put aside a take a look at funds when utilizing Autopilot.

That is to feed the algorithm ample information in order that it will possibly calculate your top-performing advertisements.

It’s beneficial to set your take a look at funds 4 occasions your Goal CPA. Extra particulars will likely be lined within the Optimization part.

Creating Your Advertisements

Subsequent, select your advert kind and advert identify (inventive identify additionally works), and specify your goal URL. Add dynamic tags to your goal URL to enhance monitoring as wanted.

Now copy this snippet of code into your lander to hyperlink your tracker with the TrafficJunky platform.

Bear in mind after we uploaded our inventive earlier? Choose the inventive you wish to use with and click on to make use of the picture with the marketing campaign.

Tip: Make certain the supposed inventive matches the scale for the advert placement. Your banners ought to match the kind of site visitors you wanna goal!

Subsequent, click on to verify advertisements, save and proceed.

Setting Your Funds

This half’s straightforward! Merely choose your each day restrict alongside along with your max bid for any supply and click on to verify the marketing campaign.

Strive to not set too low a funds or it’s possible you’ll not see any impressions to your advert placements, and be sure to add funds to begin receiving impressions.

Use the Day by day Impressions Estimator beneath the max each day funds to get an correct thought of the quantity of impressions you’ll obtain to your chosen funds.

Optimizing Your Campaigns

With TrafficJunky you might have two choices – use automated bidding or select guide supply choice. Computerized bidding will robotically regulate your bids so you’ll be able to keep aggressive. This device will regulate your CPM values so can’t be used together with guide bids.

The optimization instruments will match your advertisements to the suitable audiences and can be utilized together with real-time reporting.

You may even regulate your campaigns in real-time, together with creatives and sources by clicking edit on the marketing campaign tab.

The bidding device will can help you set your most goal CPA in {dollars}. Additionally, you will must enter a take a look at funds of at the least 4 occasions the worth of your goal CPA to assemble sufficient information.

Calculating your goal CPA is outdoors the scope of this text however test the hyperlinks beneath for some good assets on discovering out the true value of conversion.

Associated Content material: Find out how to Select Excessive Paying CPA Affords on Mobidea

With a conversion tracker chosen you merely set your goal CPA and let the algorithm optimize your advertisements for you.

The Autopilot makes your campaigns straightforward to scale and guidelines may be set cross-campaign to assist with bigger budgets.

If you happen to select to go down the guide route you’ll be able to search by Web site or SourceID to incorporate or exclude sources. This consists of RON sources. As these are all excluded by default you will need to choose at the least one supply right here to proceed.

You may also outline customized guidelines to set situations to your advertisements. Use these to exclude low-performing sources primarily based on the situation frequency over time.

For instance, you’ll be able to select to exclude sources with low advert impressions over a set time interval.

After you have set your rule, it will likely be accessible for use as a template for any future campaigns.

It is a very useful device and might prevent numerous time wading by spreadsheets!

Click on save to begin your marketing campaign.

You’re executed!

You may edit sources and different marketing campaign settings later from the Campaigns tab.

Bidding

The TrafficJunky algorithm evaluates the marketing campaign parameters and sends impressions primarily based on the best potential income for publishers – whereas making an attempt to provide impressions to as many advertisers as attainable.

What does this imply in sensible phrases?

If you happen to don’t have sufficient account stability, or for those who’re bidding for too many spots and too many impressions directly, your marketing campaign will get much less site visitors as a result of you’ll be able to’t afford it.

Think about you might have the minimal bid for a given advert spot.

That doesn’t imply you’ll get much less site visitors.

What it means is that – for those who can afford the whole impressions that you simply’re bidding on – you may get a lot of the site visitors.

Allow us to media shopping for bros present you an instance!

Now, let’s do the maths!

Let’s say that Media Purchaser A goals to spend 20K per day with a 0.05$ bid.

Even so, he doesn’t have 20K in his account.

Actually, he solely has 2K.

So he goals to purchase = (2,000$ /0.05$) x 1000 = 40M impressions.

Following this logic, the Media Purchaser goals to purchase:

  • Media Purchaser A – 40M impressions
  • Media Purchaser B – 27M impressions
  • Media Purchaser C – 1.6M impressions
  • Media Purchaser D – 2.5M impressions

By wanting on the campaigns of those Media Patrons, we all know that the spot’s whole each day quantity is 2M impressions.

Media Purchaser A, B, and D can cowl/purchase the whole quantity of this spot by themselves as a result of they’re bidding for greater than 2M impressions.

The following step?

Understanding the way it’s attainable for TrafficJunky’s publishers to obtain essentially the most cash for his or her site visitors.

Media Purchaser D has the best bid ($0.06) of all of the Media Patrons that may cowl the quantity of the spot.

This implies he’ll get essentially the most site visitors and the primary place.

Media Purchaser B is available in second, since he’s obtained the second-highest bid ($0.055) that may cowl the spot’s each day site visitors.

The third place goes to Media Purchaser A, with the third highest bid ($0.05) that may afford the spot’s site visitors.

In fourth place is Media Purchaser C, who has the best bid however can’t afford the whole spot’s site visitors.

That is the right instance of how the Day by day Funds, the Bid, and the Account Stability play into the calculation and the division of site visitors on TrafficJunky.

Bear in mind to benefit from the Bid Record (on the finish of the marketing campaign creation) earlier than working the marketing campaign and setting it reside.

It’s fairly helpful to have an thought of your bid in comparison with the quantity of the goal GEO/spot.

Funding Your Account

If you happen to see the standing of your marketing campaign as NOT RUNNING, you most likely want so as to add funds to your account. Hover over the tooltip to test.

You may also test the completion standing from the sprint. If its caught at 75% this can be a good indicator you might want to high up your stability

If you happen to’ve simply signed up, you might also be requested to finish an ID verification test. This features a picture ID and face liveness detection. That is obligatory to stop fraud and defend your funds.

As soon as this has been accomplished, you’ll be able to then high up your stability with Credit score Card, Paxum, Crypto, Wire Switch, or Promo Code.

Need an unique TrafficJunky Promo Code?

Use the code TJMOBIDEA21 to get an additional $50 added to your account once you make your first deposit.

Reporting and Analytics

One of many fascinating options of TrafficJunky is its specialised reporting and analytics platform.

You may entry this from the Marketing campaign tab and see Efficiency and Pricing stats to your campaigns.

These embrace:

  • Impressions
  • Clicks
  • CTR
  • Conversions
  • Value
  • eCPM
  • eCPC
  • eCPA

This gives you with an summary of all of your campaigns by way of a number of dimension breakdowns, graphs, tables, and filters.

It offers you helpful information relating to your marketing campaign stats. You may also export experiences and monitor conversions.

Advertisers also can use the Dashboard overview to see their efficiency stats at a look.

TrafficJunky provides you with easy accessibility to the efficiency stats for every of your campaigns. It would additionally prevent the period of time that you’d spend evaluating stats in your tracker.

It updates each in real-time, like all different site visitors supply stats.

You may also see stats that can show you how to tweak your marketing campaign technique for the perfect outcomes.

There are: Really helpful Spots, Trending Key phrases, and High Campaigns.

TrafficJunky Assessment – Verdict

Professionals

  • Enormous quantity of site visitors from the world’s high grownup websites.
  • Vastly improved self-serve platform.
  • Optimization instruments.

Cons

  • CPM advertisements solely.
  • Excessive CPMs for some advert spots.

TrafficJunky affords an enormous quantity of high quality site visitors on a number of the business’s largest web sites and advert spots.

Actually, that’s their greatest promoting level and what really units them aside from different grownup advert networks.

You’ll be challenged whereas utilizing TrafficJunky, and the ISP goal will likely be difficult to get 100% proper, due to the large quantity of ISPs accessible and due to the truth that you’ll be able to goal 20 at most.

Furthermore, newbies could discover the bidding system difficult at first.

You’ll must spend a while analyzing the way it all works to have the ability to perceive how every variable counts in direction of the bid positioning.

Make sure of the spot you choose and take a second to know whether or not or not the site visitors accessible is related earlier than launching your marketing campaign!

As well as, do not forget that the competitors for the spot issues.

This implies you will need to listen and benefit from all of this for those who wanna grasp the platform.

Affords & Verticals

Advert Varieties: Cell and desktop show banners and pops.

Value Mannequin: CPM.

Verticals: On-line Courting, Gaming, Grownup Leisure, Grownup Pay Websites, VOD & SVOD, Stay Webcams, Playing, Well being & Wellness, and others!

Publishers: Inside Premium & Run of Community (RON).

Cost & Funding

Minimal Deposit: $100 by way of Visa and Grasp.

Cost Strategies: Visa, Grasp, Paxum, Crypto and Wire Switch.

Assist

Private Account Supervisor: Sure.

Assist Response Velocity: Quick. They’ve 24/7 year-round reside assist by cellphone and reside chat.

Assist Ranking: Nice. The solutions had been detailed and clarifying.

Contact Strategies: Stay chat, cellphone and by way of electronic mail/Skype along with your account supervisor.

Assist Middle: FAQs, Advert Codecs, Weblog, Useful resource heart, Contact, Guidelines & Rules, Phrases of Use.

Contact: assist@trafficjunky.com

Wrapping Up

It’s not on daily basis you discover one thing to get enthusiastic about within the affiliate house, however this replace from TrafficJunky positively suits the invoice.

Campaigns are quick to create and the standard of the site visitors is excessive.

TrafficJunky is likely one of the high grownup site visitors sources within the business and the latest updates will assist advertisers to get much more worth out of the platform.

We hope that this text has given you a greater understanding of the dynamics and instruments that TrafficJunky gives its advertisers.

What’s subsequent?

Discover your area of interest and begin being profitable with TrafficJunky now!

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