Tag Archives: Vanity

Vanity Metrics: What Are They and How to Deal with Them

It goes without saying: In digital marketing, metrics matter. They’re how you track, measure, and assess the ongoing success of your marketing strategies. They’re also what you refer to when brainstorming future campaigns. But some metrics merely make you feel like you’re winning from a marketing standpoint without actually meaning much in practice. They’re called vanity […]