Tag Archives: shoes

Healing

Anurag Kashyap’s Rs 3.5-lakh footwear, inflatable theaters and the Dalai Lama

Posted on by admin
07
Nov

Kashyap’s fandom and Rs 3.5 lakh shoes On Friday afternoon, a day into the four-day Dharamshala International Film Festival (Diff), writer-director Anurag Kashyap arrived at the venue to loud hellos, engulfing hugs, causing a minor stir. Bearded, bespectacled and wearing Rs 3.5-lakh white Balenciaga trainers, Kashyap brought some Bollywood sparkle to Diff which is otherwise a […]

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Niche Marketing

Esquivel opens the door to bespoke, hand-made sneakers. A brand new area of interest?

Posted on by admin
31
Jan

Covid impacted his custom-shoe marketing model, which was based on word-of-mouth and Instagram posts. “Pre-covid, we were killing it on Instagram. For every post we’d sell two to three pairs.” But, users are now overwhelmed with ads, and they have become less effective. There’s “too much noise” on Instagram now, he says. Esquivel designs rough-hewn […]

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