Tag Archives: Mainstream

Niche Marketing

‘Gaming is transferring from a distinct segment pastime to a mainstream exercise’

Posted on by admin
14
Mar

The e4m GameOn summit hosted by the exchange4media group saw industry leaders discussing the growth of the gaming industry at length. In a session titled ‘Winning the hearts of gamers’, the esteemed panel explored various aspects of gaming, including the evolution and segments within gaming, what gamers care about; how gamers are becoming celebrities in […]

Continue reading →
Niche Marketing

Sexual Wellness Capitalizes on the Path from Area of interest to Mainstream

Posted on by admin
14
Sep

The Role of Retail As with most whitespace endeavors, a key to unlocking the full opportunity requires representation in traditional retail channels. The opportunity for retailers in this category has always existed, but historically, buyers have been hesitant. Some visionary merchants embraced the early pioneers like Jimmyjane but struggled with where to merchandise these brands, […]

Continue reading →