Tag Archives: Jewelry

Niche Marketing

The Rise and Rise of the Niche Jewellery Market

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13
Aug

China’s jewelry market has been growing at a lightning pace over the past few years. According to the CBNdata, in 2021 the domestic consumption of accessories had reached more than $30 billion (199.5 billion RMB), maintaining an annual growth rate of nearly 20 percent. And it’s Gen Z who are the main drivers of this, […]

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Niche Marketing

Eterneva’s Memorial Diamonds Modernize Area of interest in Jewellery Market – WWD

Posted on by admin
11
Mar

Creativity springs from the darkest moments — and for the jewelry segment, a market flush with highly emotive, personalized totemic tokens, the opportunity to transcend is palpable, and already in motion. “Changing the way we remember life” is the founding principle of Eterneva, a memorial diamond company that grows diamonds from the ashes or hair […]

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