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Email Marketing
The 5 Best Mailchimp Alternate options for 2023
25
May
May
Mailchimp has become a go-to platform for businesses seeking robust email marketing, automation features, and straightforward usability. Its wide array of integrations, free tier offerings, and user-friendly interface make it an attractive choice for many businesses. However, depending on your specific business needs, there are other alternatives that might offer features better suited to your marketing strategy. Different platforms may have a superior edge in areas like advanced automation, customer relationship management, detailed analytics, and pricing.
Here are our five best Mailchimp alternatives:
- ActiveCampaign – Best for Advanced Automation
- Brevo (SendinBlue) – Best for SMS Marketing
- ConvertKit – Best for Creators and Bloggers
- AWeber – Best for Customer Support
- GetResponse – Best for Webinar Marketing
ActiveCampaign – Best for advanced automation
ActiveCampaign stands out as a superior alternative to Mailchimp when it comes to advanced automation. ActiveCampaign’s automation capabilities go beyond what’s typically expected in email marketing tools. Notably, its automation workflow builder, often regarded as one of the best in the industry, allows businesses to create complex, multi-step automation sequences based on user actions, site visits, and more. This offers unparalleled personalization and engagement opportunities that can significantly enhance your marketing efforts.
ActiveCampaign’s automation feature doesn’t just apply to email either, its a strong player for omnichannel marketing. It encompasses SMSa sales CRM, and site messages, ensuring a comprehensive and unified automation strategy. Additionally, ActiveCampaign includes an AI content generatorwhich assists in predicting the ideal content for different customer segments, further amplifying your email automation efforts.
The platform is also designed with scalability in mind, making it an ideal choice for businesses anticipating growth. The CRM features of ActiveCampaign are more robust than Mailchimp’s, allowing for more nuanced customer tracking and lead scoring. With these advanced automation features, ActiveCampaign is indeed a powerful choice for businesses seeking to elevate their email marketing strategy.
CategoriesActiveCampaignmailchimpBest FeatureAdvanced automation workflow builderEmail builderPros1. Multi-step automation based on user actions.
2. AI content generator and machine learning capabilities for automation
3. Robust CRM for nuanced customer tracking and lead scoring1. User friendly interface
2. Wide array of integrations
3. Free tier offering Cons1. Steeper learning curve
2. More expensive than some competitors
3. No free tier1. Limited automation capabilities
2. CRM lacks depth
3. Advanced features require higher-cost plans Entry Price$29/month for Marketing Teams
$19/month for Sales CRMFree, with paid plans starting at $9.99/monthFree TrialYesYesFor the full comparison, visit our Active Campaign vs Mailchimp review.
Brevo – Best for sms marketing
Brevo (formerly Sendinblue) is a compelling alternative to Mailchimp, particularly when it comes to SMS marketing. As an email marketing tool, Brevo is robust and comprehensive. However, its integrated SMS marketing capabilities set it apart from many competitors, including Mailchimp. This business gives the flexibility to reach their audience on multiple platforms, ensuring every customer is included.
Brevo’s SMS marketing feature allows businesses to send transactional messages, marketing campaigns, and personalized SMS to customers globally. This powerful tool can help businesses connect with their customers instantly, fostering engagement and driving customer action. Additionally, it supports automation, meaning you can send trigger-based SMS messages to your customerstaking your multi-channel marketing to the next level.
Moreover, Brevo provides detailed analytics for SMS campaigns, including delivery, open, and click-through rates, helping businesses monitor their campaigns’ performance and make data-driven decisions. Considering these strengths, Brevo is a superior choice for companies seeking advanced SMS marketing capabilities.
CategoryBrevo (Sendinblue)mailchimpBest FeatureIntegrated SMS MarketingUser-friendly Email BuilderPros1. Integrated SMS marketing capabilities
2. Automation for SMS marketing
3. Detailed analytics for SMS campaigns1. Easy to use interface
2. Broad array of integrations
3. Free tier offering Cons1. Email template designs are not as polished
2. Interface can be unintuitive at times
3. SMS feature comes with an additional cost1. Limited SMS capabilities
2. CRM lacks depth
3. Advanced features require higher-cost plansEntry PriceFree, with paid plans starting at $25/monthFree, with paid plans starting at $13/monthFree TrialYesYesWant to know how SendinBlue compares to ActiveCampaign? Read our SendinBlue vs ActiveCampaign review.
ConvertKit – Best for creators and bloggers
ConvertKit, specifically designed for creators and bloggers, offers robust features that have won praise as a compelling alternative to Mailchimp. One of ConvertKit’s core strengths lies in its intuitive and user-friendly interface, which allows even those with minimal technical knowledge to design beautiful emails and newsletters. Unlike Mailchimp, which can be quite complex for beginners, ConvertKit simplifies the process, making it an ideal choice for creative professionals who want to focus more on their content rather than struggling with complicated software.
Another strength of ConvertKit is its powerful automation and segmentation tools. This allows creators to send highly personalized content to their audience, resulting in more effective communication and a better conversion rate. The emphasis on segmentation means that bloggers can target their audience more precisely, tailoring their message to each subscriber’s interests. ConvertKit also boasts superior customer service, unlike Mailchimp, which often receives criticism for its slow response times. With a more hands-on approach to helping its customers, ConvertKit shows why it’s a reliable Mailchimp alternative for creators and bloggers.
CategoriesConvertKitmailchimpBest featurePowerful automation and segmentationComprehensive email design toolsPros1. User friendly interface
2. Advanced segmentation
3.Excellent customer service
1. Wide range of templates
2. Large user base
3. Multichannel capabilities Cons1. Limited free plan
2. Fewer template options
3. SMS marketing not as developed1. Can be complicated for brand-new users
2. Slow customer service response
3. Less effective segmentation Entry price Free for 300 subscribers
$9/month for automation capabilitiesFree, with paid plans starting at $13/monthFree trial?YesYesWant to understand how ConvertKit compares to ActiveCampaign? Read our ActiveCampaign vs. ConvertKit review.
While ConvertKit doesn’t yet have a robust SMS marketing feature like Mailchimp, its other superior features make it a more suitable choice for creators and bloggers who prioritize easy-to-use email marketing tools, advanced segmentation, and responsive customer service.
AWeber – Best for customer support
AWeber presents itself as an excellent alternative to Mailchimp, mainly when focusing on customer support. One of AWeber’s defining strengths is its stellar customer service, a crucial asset in the fast-paced world of digital marketing. Unlike Mailchimp, which has faced criticism for slow response times, AWeber provides 24/7 customer support with real, live human beings. They are just a call or email away, ready to assist you with any problems, making it an appealing choice for businesses prioritizing prompt and effective customer service.
Another core strength of AWeber lies in its ease of use and powerful email marketing features. Its user-friendly interface and a wide range of pre-designed email templates enable businesses to get their marketing campaigns up and running in no time. Additionally, AWeber offers excellent deliverability rates, ensuring that your emails don’t get stuck in your customers’ spam folders. For businesses that want reliable email delivery combined with solid customer support, AWeber offers a promising alternative to Mailchimp.
CategoriesAWebermailchimpBest featureExcellent 24/7 customer supportComprehensive email design toolsPros1. User friendly interface
2. High email deliverability rates
3. Comprehensive support resources
1. Wide range of templates
2. Large user base
3. Multichannel capabilities Cons1. Limited free plan
2. Fewer integration options
3. No SMS marketing1. Slow customer service response
2. High pricing for advanced features
3. Send limitsEntry priceFree, with paid plans starting at $12.50/monthFree, with paid plans starting at $13/monthFree trial?YesYesWant to know how Aweber compares to ActiveCampaign? Read our ActiveCampaign vs Aweber review.
While AWeber does not yet offer SMS marketing like Mailchimp, its superior customer support, high deliverability rates, and overall ease of use make it a prime choice for businesses seeking a reliable and supportive email marketing platform.
GetResponse – Best for webinar marketing
GetResponse, a versatile alternative to Mailchimp, shines particularly bright when it comes to webinar marketing. A standout feature of GetResponse is its integrated webinar platform, a tool not available in Mailchimp. This enables you to conduct webinars directly from your GetResponse dashboard without needing a third-party app. By integrating email marketing and webinars, GetResponse facilitates seamless, end-to-end marketing funnels that can drive engagement and conversions more effectively. If webinars are central to your marketing strategy, this Mailchimp alternative offers powerful and convenient capabilities.
In addition to its webinar integration, GetResponse excels in its email marketing features, including responsive email design, automated funnels, and advanced analytics. Unlike Mailchimp, GetResponse’s automation is user-friendly and requires no coding skills, making it easier for marketers to build sophisticated marketing funnels. Coupled with its superior customer service and a slightly more affordable pricing plan, GetResponse solidifies its position as a robust Mailchimp alternative for webinar marketing.
CategoriesGetResponsemailchimpBest featureIntegrated webinar platformComprehensive email design toolsPros1. Seamless webinar email integration
2. User friendly automation
3. Superior customer service1. Wide range of templates
2. Large user base
3. Multichannel capabilities Cons1. Limited free plan
2. Fewer template options
3. Slightly higher learning curve1. No webinar integration
2. Complex automation features
3. Slow customer service responseEntry price$16/monthFree, with paid plans starting at $13/monthFree trial?YesYesWant to know how Getresponse compares to ActiveCampaign? Read our ActiveCampaign vs Aweber review.
While GetResponse has a slightly higher learning curve than Mailchimp, its integrated webinar platform, user-friendly automation, and responsive customer service make it a compelling choice for those who prioritize webinar marketing.
