Do you need to generate extra leads? End that assertion …

This article is a round-up of Growth Decoded – a show that explores the relationship between customer experience and business growth, one topic at a time. to register here and conquer the customer experience!

What is “lead generation”?

Lead generation is the process of generating or building consumer interest in your product or service with the aim of converting that interest into a sale.

By collecting new leads, you can educate and nurture potential customers through:

• Email Marketing
• Your blog articles
• Your social media posts
• Webinars
• Any other content channels that you have

Lead nurturing happens before you (or your sales team) contact them directly or turn them into a customer.

This gives you leads in 2 different places:

You have new leads or newly interested contacts.

These are the leads who have followed you on social media, read your blog, or signed up for your newsletter. These leads have taken actions that qualify them for your marketing messages.

Or, as they are commonly (and literally) referred to as – Marketing Qualified Leads or MQLs.

But you also have leads who are more advanced in the process.

These are clues that:

• I’ve attended some of your events
• Converted on a landing page for an offer
• Signed up for a demo or to be contacted by a seller

These leads have taken action that suggests some purchase intent. These actions make them qualified for sales to contact – and they are commonly referred to as Sales Qualified Leads, or SQLs.

MQLs and SQLs are a pretty basic dichotomy, and you can subdivide and classify them further if you want.

You may have different levels for each type of lead. Maybe you need something in between.

Some companies have much different MQLs depending on their maintenance cycle. Some companies have none at all – customers simply buy from them directly on their website or in a store.

Your lead classification will depend on your business, your buying cycle, your offering, and a number of other factors.

Well, from research so far, there are 2 golden rules when it comes to improving the customer experience:

1. Know your customer
2. Manage your customers’ expectations

To meet your customers’ expectations, you need to have a customer. And in order to have a customer, you need to have generated a lead.

Lead generation is easier when you know who your customers are.

If you know:

• What is important to them
• What problem do you solve for them
• What you know about this problem
• What questions do you ask
• The words they are using to describe the problem
• Where they go to find answers
• How to solve the problem

These details make it easier for you to generate leads.

If you can answer these questions, you will know what answers to give, what type of content to create, and where to put the content.

This is all to help your potential customers find you, use your content to their advantage, and become a lead.

On our final episode of Growth Decoded, we sat down with a bestselling author, an internationally recognized speaker, a college professor, a prolific blogger, and a successful marketing and business consultant.

Fortunately for us, it was the same person – Mark W. Schaefer.

Our conversation with Mark and the investigation of “Lead Generation” took place in 2 parts.

part One

• How should you approach the lead generation process?
• Why is lead generation so difficult?
• How should you approach lead generation?
• What do you need to do right before you go out and try to find new customers?
• How do you find the right people and then what?

Part II – What Are Some Proven Lead Generation Tactics?

1. Facebook advertising
2. Home pages
3. Ask your audience to share your content
4. Reach 1 to 1 people
5. Collaborate with others in your industry

The most important thing for lead generation:

Remember, the most important thing you can do is really get to know your customers.

Who are you? Why are they doing business with you? What do you give them that others don’t?

What problems do you have that you solve? How do you talk about these problems? Where are you looking for answers? Where are the “islands”?

The statement you need to be able to finish:

Once you know who your customers are and why they are Their customers and not someone else’s – THEN you can end this statement –

“Only we…”

The combination of your “Just Us …” and your deep understanding of your customers will tell you where your potential customers are and what they are looking for.

When you nail that down, you’ll have a much clearer idea of ​​what to do next and how to do it in a way that generates new leads.

This article is a round-up of Growth Decoded, a show that explores the relationship between customer experience and business growth, one topic at a time. to register here and conquer the customer experience!