Why your inventive displays do not get the ohs and ahs you need

The creative presentation. Your time to shine.

Or rather, the time of your work to shine.

You are about to present a creation that you have given life to. The result of weeks or months of work. Something that you put your energy and skills into.

It’s in pixel-perfect beauty on your screen. But once you hit Share it becomes lifeless, dull, and grainy.

Why? Screen sharing via Zoom, like emailing compressed files, degrades the quality of your work.

If you are not in the same physical space, no one can see your work as you see it – in its original, flawless form.

In a conference room, you would connect the AV system and viola. But presenting from a distance does not have this luxury. You’re working out of a deficit.

Not only do you have to work harder to get and hold people’s attention during a video conference, you also struggle with a poor visual experience.

Your choices are:

1. Screen sharing

Pros: Present and review your work live and receive live feedback.

Cons: The work loses its wow factor by being grainy and pixelated. Ideas and images are not translated as intended, and people viewing the presentation must make decisions with no clear view of options.

2. Send before

Advantages: The image quality is largely retained.

Cons: There is no shared viewing experience and no major reveal. A video conference is the best way to let others know where you are on a document and ask them to stay tuned. Expect to hear a lot of “Wait, where are we?”

An old challenge raises its head

Ever since creative software has been around, the question has been: “How do I show work in a tool that no one else can access?”

Ideally, you will project native files onto a large screen in a conference room. Or, if the budget allows, you can print art boards and mount them on the wall.

Both are high fidelity options. Both need a room.

And if you don’t have a room? Export as PDF. Compress enough to email or upload to a shared drive, then reference this location. There is no context or opportunity to interact with the work. But it is there.

Imagine Don Draper submitting ad mockups through Slack. Simply creative, no color. Would you buy

The creative presentation counts

Without them, artists and designers cannot have sales pitches to clients, executives, or anyone else who has invested in their work. The project and the pitch. They are a package deal.

If it is a high stakes game, everything that leads to it also matters. This contains Design review.

How can design review be effective when everything about screen sharing is too small or too blurry?

If you are shocked at the thought that your work is not exactly impressive, what are your options?

• Fly in for important presentations?
• Live and work in close proximity to colleagues and customers?

This is not how the future looks.

Say predictions fewer employees will be employed full-time in the headquarters. The teams will become more dispersed and your work address will no longer be as important as it used to be.

You have the flexibility to work and attract customers anywhere – IF you can do your creative presentations online as well as in person.

The next best thing to be personal

In Bluescape, your work will get the ohs and ahs it deserves.

For design reviews and presentations, you can have a live, screen-sharing experience with no grainy assets or pixelated images.

Creator and executive producer of The Blacklist calls it “the next best thing to be personal”.

How does it work? Instead of bringing content to the call (like you would screen sharing), Bluescape brings the call to your content.

Start with Whiteboarding and inserting assets into a Bluescape workspace. Then create plans, keep track of schedules, and collect feedback in the same workspace.

With a near-infinite canvas, you will never hit a wall. You can even zoom out to see a project’s evolution, including any decisions made.

When it’s time for a presentation, invite clients and colleagues to one Video call in the work area where everything is pixel prefect. The way you designed it.

“Since we had to work remotely last year, we used Bluescape to communicate and collaborate with customers. We were able to win more orders and fill our pipeline with new orders! “

– Adam S., VP of a construction company (Capterra)

Work shines in bluescape

Bluescape preserves the quality of your work and makes online presentations just as engaging as in-person presentations:

• Precise to the pixel. Crisp, never compressed content
• Staged. Zoom out to share context and history
• See every stitch. Zoom in to see details and textures