EZmob Evaluate (2021) – All the pieces You Want To Know

Intro

Right now we’re sharing a veteran and dependable advert community, based in 2013, you’ve in all probability heard of earlier than.

It’s known as EZmob, and it’s a self-serve programmatic advert community that’s good for efficiency entrepreneurs, affiliate entrepreneurs, and media consumers.

EZmob has an excellent share of cell visitors, as you would possibly anticipate, however don’t let the title idiot you – in addition they have loads of desktop visitors on a 65/35 break up so that you can ramp up any desktop or cell campaigns. You may additionally goal in-app and/or cell net visitors in case your marketing campaign requires it.

So who, or what, is EZmob?

EZmob is a world promoting community with greater than 80,000 publishers in over 160 nations and 3B advert requests per day! EZmob provides completely different cell advert codecs, visitors sources (together with direct publishers and premium third get together visitors) and platforms, by way of a single self-serve consumer interface and a managed accounts workforce.

Advertiser options embody:

• Launching popunder, basic push adverts, in-page push adverts, calendar iOS, native adverts, and banner advert campaigns.
• Complete focusing on options tailor-made to selling affiliate campaigns.
• Detailed real-time reporting interface.
• Good conversion-targeting bidding automation.
• Optimization by any focusing on characteristic + whitelisting/BL + IP + Viewers.
• Premium assist by way of Chat, Electronic mail or Ticket desk.
• Deposit with quite a lot of fee strategies (PayPal, Wire Switch, 3DS Credit score Card, Paxum, Payoneer, WebMoney, Bitcoin and Capitalist).
• Managed accounts are doable for related purchasers.

Show & Native: 1B each day requests

Pop: 2B each day requests

Push: 10M direct push subscribers plus 100M syndicated push subscribers

In-Web page Push: A well-liked banner format which mimics Push adverts

Calendar iOS: Goal a list of iOS customers

Take a look at yesterday’s stock right here.

The good factor is once you purchase visitors with EZmob DSP, you may depend on premium visitors, the blokes at EZmob DSP put their stock by way of rigorous visitors filtering and monitoring processes that ensure that advertisers obtain nothing however human visitors.

Consequently, you’ll get an viewers that’s extra engaged along with your provides.

Along with their proprietary software program and advert tech, EZmob makes use of Adkernel’s advert server along with a number of stock monitoring options resembling Botman and FraudScore for pop and push stock and Pixelate for show stock.

These main business providers are used to filter bot visitors and make high quality visitors buys. It’s additionally the identical software program utilized by many different high advert networks.

That is the principle purpose you’ll get no unintentional clicks and excessive changing visitors on your campaigns.

So let’s have a look at how you need to use EZmob to faucet into top quality visitors sources to create excessive performing advert campaigns and enhance your ROI.

Registration

True to kind, EZmob does, in actual fact, make issues straightforward!

Merely click on the Advertiser Registration hyperlink on the web site to get the ball rolling.

When you’ve crammed out the shape, click on Register, after which verify your e mail for a verification hyperlink.

Subsequent, log in, and also you’ll be immediately transported to the EZmob dashboard.

Able to get began?

Join with EZmob right now utilizing the promo code EZMOB50 and get $50 added to your account once you deposit $150 (or 10% for decrease quantities) in your first deposit!

Advertiser Dashboard

The EZmob dashboard is effectively introduced, with an all new UI interface that’s a bit of cake to navigate.

The important thing tabs to familiarize your self with are as follows:

• Funds
• Profile
• Handle Campaigns

You may also entry the HelpDesk and On-line Chat from the sprint.

Profile

Beginning with the Profile, fill this out to incorporate all of the obligatory fields (Title, Metropolis, Road Tackle, Skype, Enterprise Title, Firm Web site, Enterprise Description, and Nation) and click on Save.

The Postback URL to make use of along with your tracker can be discovered from the Profile tab. This consists of your advertiser ID and Click on ID. EZmob integrates with hottest trackers, together with Voluum and BeMob.

Take a look at the assistance recordsdata for those who want any extra information on learn how to set this up along with your tracker.

Be sure to make use of the accessible macros along with your monitoring hyperlink, which can provide help to to optimize your visitors later.

Funding Your Account

You’ll be able to add funds to your account with a number of fee strategies, a few of which have very low charges.

The minimal deposit quantity is $50, which you’ll be able to deposit by way of the dashboard with PayPal, Paxum, Bluesnap and Credit score Card. To deposit by way of some other technique, contact assist and they’re going to give you the handle.

You’ll be able to see your present stability from the Funds tab and the Campaigns interface, in addition to on the principle dashboard.

Making a Marketing campaign

One other neat factor in regards to the new design is the devoted Marketing campaign and Reporting interface.

This lets you create campaigns in a alternative of advert codecs and has many superior focusing on options which assist make your marketing campaign a hit.

From the Marketing campaign web page, you’ll see 5 menus.

 

Stories: Native, Push, Floating Push, Calendar Push, Popunder, Show.

Campaigns: Create Native, Create Push, Create Floating Push, Create Calendar Push, Create Popunder, Create Show, All Campaigns, Creatives.

Referrals: Seize your referral hyperlink.

Settings: Area Lists, IP Lists, World Feeds Blacklist.

Assist Heart: Get assist along with your account.

Let’s click on to create a Push adverts marketing campaign.

First, give your marketing campaign an intuitive title, then add your marketing campaign funds and limits.

This must be pretty simple, particularly for those who’ve ever created a marketing campaign on some other advert community earlier than.

EZmob makes use of the CPC and CPM price fashions, and consists of an choice for managed marketing campaign service for VIP clients.

The steps listed below are for advertisers who want to configure their very own settings for his or her campaigns. That stated, I discovered the direct chat to be significantly useful, so don’t be shy to succeed in out for those who get caught! Create a chat with EZmob’s workforce proper now!

Advert Codecs

There are 6 accessible advert codecs on EZmob, as seen from the Campaigns menu:

• Native
• Traditional Push Adverts
• Floating Push (In-Web page Push Adverts)
• Calendar Push
• Popunder
• Show

A few of these advert codecs could also be acquainted to you, whereas others, resembling the favored Calendar Push advert format, is perhaps new.

For show visitors, the most typical banner sizes are 300X250 for desktop and 300X50 for in-app visitors, however we’ve been informed that alerting the EZmob workforce on your wanted focusing on will assist them regulate extra stock inside an affordable time.

Calendar Push is a brand new advert format particularly focused to iOS visitors and works effectively in any area of interest the place time delicate provides can be utilized along with calendar occasions.

As Push advert notifications can’t usually be used to focus on iOS customers, it is a good different for advertisers who wish to market to iOS customers and iPhone homeowners.

These adverts are linked to the native calendar app and can be utilized to promote occasions after a consumer subscribes to a calendar subscription.

These adverts have worldwide stock and can be found from simply $0.01 CPC. Nonetheless, take care with this advert format, as deliveries will not be recorded and clicks might be recorded after the occasion, leading to doable overspends.

Concentrating on

Subsequent fill out your Location Concentrating on, Time Concentrating on, OS, Person Brokers, Carriers and extra.

For the take a look at marketing campaign, I’m utilizing a Push SmartLink from Mobidea, so I left these on the default settings.

Optimization

For the Site visitors High quality and Analytics tab, you may select so as to add Area lists, IP lists, and Feed lists. Choose whitelist or blacklist from the dropdown menu after which populate the listing with information.

Advertisers can configure superior automation guidelines, together with visitors high quality filters and bid optimization to handle their budgets extra effectively

To start out with, you’ll in all probability wish to go away this on the default settings, after which select to filter the visitors high quality after you have some take a look at information in your account.

Subsequent, you will have the choice to make use of the brand new bid optimization characteristic as a part of the conversion monitoring part. This may try and match the “Value” metric with the “Goal Worth” metric in actual time.

You must also choose a minimal variety of clicks, conversions, or blacklisting to make use of the default bid, so sufficient information is gathered earlier than sensible bidding kicks in.

Observe: The bid optimization characteristic requires postback integration.

Tip: EZmob additionally recommends limiting your preliminary marketing campaign bid once you first activate this characteristic.

Creatives

As soon as that’s performed, it’s time so as to add your creatives.

Click on to create a New Push Advert.

Fill out the title, description and vacation spot URL, and add your fundamental picture.

Be sure you make good use of all of the accessible Macros on EZmob.

You’ll be capable of see all of your creatives listed within the Push Adverts tab.

Click on End to start out your marketing campaign.

You’ll now be capable of see your marketing campaign from the Campaigns tab, and might edit, duplicate, or view the conversion monitoring template by clicking the Actions icons.

Stock & Site visitors

One of many issues which makes EZmob a sexy advert community for associates is the standard of the visitors and the choices EZmob permits you, as a media purchaser, to make use of.

You should buy visitors from completely different sources, platforms, and codecs by way of a single interface.

Ensuring you employ the monitoring MACROS for domains and SubIDs, you may optimize these by ID. This, together with whitelisting and blacklisting sources and clicks, provides you a variety of management over which sources you wanna goal. Add the area macro to your hyperlink to tug the area into your monitoring platform.

You may also edit world Area listing, IP lists, and feeds from the marketing campaign setting.

As for the quantity of visitors, you may view the EZmob Day by day Stock from the assist desk to see up to date stock information segmented by nation for the final 24 hours for Calendar, Push, Pop, and Banner stock.

From this you may see enormous volumes of Push and Pop visitors in actually any nation accessible, the principle areas are N.A., EU, LATAM, Asia and Africa in that order.

Banner stock additionally has some good US and UK volumes, whereas Calendar stock is widespread in Spain, Indonesia, Germany, Vietnam, and Canada.

It’s advisable to verify this listing first earlier than you propose your campaigns or to ping the assist workforce to seek out out whether or not some other visitors alternatives in your required focusing on can be found.

Along with commonplace picture adverts customers may additionally add JavaScript banner codes pending EZmob’s compliance workforce’s overview.

Reporting & Analytics

EZmob provides very granular reporting for each show and XML stock (push and pop) making it doable to make most campaigns work effectively.

As soon as a marketing campaign has been launched customers can view reviews and breakdown by quite a lot of groupings resembling Date, Marketing campaign, or Nation, and get a granular breakdown of promoting and conversion information. This makes optimizing your campaigns a snap.

EZmob recommends specializing in placement focusing on (zone for banner or SubID for pop) when launching a brand new marketing campaign earlier than optimizing out OS/Browsers/Nations. Ensuring every visitors supply is assembly your KPI greater than optimizing out a critical chunk of your doubtlessly loyal customers.

Conclusion

EZmob is a superb cell and show advert community that each new customers and skilled execs ought to discover superb use for. They’ve loads of quantity in high tier GEOs, and a top quality of visitors for a lot of widespread advert codecs, which actually makes it straightforward to scale once you want it.

The brand new Calendar Push format is effectively price experimenting with, and it’s good to see that the community has now included in-page Push of their interface.

The barrier to entry is pretty low ($50) and advertisers should purchase visitors at a low price per click on.

Prepared for launch with EZmob?

Join with EZmob right now utilizing the promo code EZMOB50 to get $50 once you deposit $150 (or 10% for decrease quantities) added to the worth of your first deposit!

Provides & Verticals

Advert Sorts: Banner, Pop, Native, Push, Calendar Push, Floating Push.

Value Mannequin: CPC and CPM.

Push: AV, Cleaner, Crypto, Playing, Betting, Sweepstakes, Courting, Apps.

Pop: Apps & Utilities, Playing, SmartLinks, Cell Content material.

Calendar iOS: AV, Cleaner, Crypto, Utilities, Installs, Playing, Betting.

Observe: Many networks and advertisers are reselling EZmob visitors by way of SmartLinks, which ought to inform you one thing in regards to the high quality of the visitors.

Cost & Funding

Minimal Deposit: $50.

Strategies: Paxum, Payoneer, WebMoney, BTC, Wire, PayPal, BlueSnap, CC, Capitalist.

Ping EZmob on their Fb, Twitter, or Linkedin!

Assist

The workforce is out there on-demand by e mail, HelpDesk, and direct chat inside the EZmob interface. Merely ping them for recommendation along with your campaigns and learn how to profit from your funds.

Private Account Supervisor: Sure.

Assist Response Velocity: 1 hour throughout enterprise hours and a couple of hours max throughout weekends.

Assist Ranking: Glorious.

Contact Strategies Obtainable: Service Desk, On-line Chat, E-mail, Skype, Telegram.

EZmob Verdict

Professionals

• EZmob is extremely really useful, it definitely streamlines shopping for visitors for large or small media consumers. Being a veteran advert community means you may depend on the workforce at EZmob to get the job performed for you. We’ve seen many networks come and go and EZmob is right here to remain.
• Superb selection relating to advert codecs, EZmob actually focuses on the best advert codecs served on premium publishers, that features: Popunder, Push adverts, Native adverts, Banner adverts, Calendar Push, in-Web page Push, Interstitials and extra.
• Entry to plenty of platforms with a single interface.
• Person-friendly interface and broad number of fee choices.
• Superb and useful chat assist for purchasers.

Cons

• Because of the abundance of visitors sources, once you launch a marketing campaign you’re going to see many sources concerned in supply. Act rapidly and be sure you combine conversion monitoring that can assist you discover the sources that work finest on your particular marketing campaign. We’ve discovered that after 2-3 of main optimization rounds our conversion price elevated dramatically and that allowed us to start out scaling again.

3038,4224,4291,12353

Tags:
Affiliate BusinessAffiliate AdvertisingMedia Shopping forEvaluate