Advertisement The thing with the performance marketing industry, and with marketing in general, is that it really evolves fast. And by fast, we mean that just a few months can redefine how certain phenomena are perceived. This is the case with the affiliate marketing world, too. New Affiliate Marketing Only a few years ago we […]
There was a bit of discussion late this week about a new arrangement between Amazon and Meta, which will enable Facebook and IG users purchase Amazon products in-stream. As you can see in this sequence (posted by Maurice Rahmey on Threads), the new Amazon/Instagram integration, in this example, will enable Instagram users to connect their […]
Google seems to be testing showing a promotion for Amazon Prime membership directly in the Google Shopping search results interface. It is this line that has a small Amazon logo and says “Amazon Prime member benefits: Prime members get fast shipping on eligible items, exclusive deals & more.” This also works for Nike membership. This […]
For the original iTunes version, click here. Google released the November 2023 reviews update on Wednesday afternoon, while the November 2023 core update rages on with a ton of heated volatility. I posted the Google webmaster report for November. DOJ documents released showcase the three pillars of Google’s search rankings and more. Danny Sullivan shared […]
TikTok’s making its next push on in-stream commerce, with some users in the U.S. now seeing a new “Shop” tab appear in the app. As you can see in these examples, shared by Bloomberg, the new Shop tab is being displayed to selected U.S. users between the “For You” and “Following” feeds, giving it premium […]
Google seems to be testing showing a Google Shopping logo or label on some search results that may be considered a Top Quality Store in Google’s Merchant Center program. This label is added to the top right section of the site name, above the URL. Brodie Clark posted about this on Twitter and wrote, “In […]
Google announced that starting next month, in September, existing vehicle ads campaigns created through Smart Shopping campaigns will be automatically migrated to Performance Max. Well, Google used the word “upgraded,” but it felt weird to write that, so I replaced it with “migrated.” Google explained that all your campaign settings, structure, audience signals, vehicle feeds, […]
Bing announced a number of new features it says are powered by AI in both Bing, Bing Chat, and the Edge sidebar. The features include AI-generated buying guides, AI-generated review summaries, and new price match monitors. Let’s go through each, most of which should be live for many of you. Buying Guides Bing uses AI […]
Google is launching new Artificial Intelligence features to improve the experience of online shoppingmaking them more realistic and inclusive for the consumer. The idea of this new tool is to help users find clothes across a range of skin tones and body types, and also to refine their search until they find exactly what they […]
Today, in the world of e-commerce, maximizing conversions and recovering lost sales from abandoned carts is of utmost importance for business success. Fortunately, there’s a selection of incredible options when it comes to shopping cart abandonment software. In this article, we’ll highlight the top solutions available and explore their features, benefits, and how they can […]