Halloween has come and gone, but readers of all ages love to cozy up with a good horror book throughout the fall and winter. So why not try your hand at writing a creepy book People have been fascinated by creepy subject matter since… well, forever. Ghost stories have been around since people have, and […]
Writing beautiful prose isn’t something every writer nails in the beginning. It usually takes tons of intentional practice! Strong prose often reads like poetry. The term “purple prose” refers to writing that might be a bit too flowery. That’s not always a bad thing—lots of readers and writers love flowery prose. It’s up to the […]
Firstly – let’s crack the code of what web copywriting is… Web copywriting is any text that is written with the purpose of advertising other marketing on the internet. You are trying to sell something with your words, and sometimes this is referred to as “sales copy.” Can anyone be a copywriter? Absolutely. It’s a […]
Opinions expressed by Entrepreneur contributors are their own. Embarking on a marketing campaign without a solid strategy is like trying to find a destination without directions or a map to guide you. Even though you set off in the right direction, you may soon be lost and in danger of missing your destination. Successful content […]
If you are a beginner in the world of freelancing and are looking to find an easy side gig to start earning, then this might be the guide for you. Writing captions or subtitles for videos is one of the simplest work-from-home jobs out there. So what are captions and why do companies need them? […]
Words have power. There is no better proof than a well-written ad. The foundation of a great ad is the ad copy – the words used to inspire, intrigue, move, amuse, or surprise the audience. Effective ad copy compels the viewer to take the action that the advertiser wants. For anyone who has ever tried […]
As a literary agent at Trident Media Group, a plethora of nonfiction book ideas come across my desk. So many people think they have a book in them, but it takes more than merely being audacious to see a book through to publication. What’s unique about nonfiction is it can be sold on a proposal […]
What’s the first thing you do when looking for a new restaurant, dog groomer, or anything else? Google it, of course. But how do those businesses show up there? Answer: By creating a free Google Business Profile (formerly known as Google My Business). Why is Google Business Profile so powerful? It’s simple: Customers see your […]
Have you ever had your sales emails ignored? This can be extremely frustrating—it’s the business version of being left on read. Yet, many of us get uncomfortable at the thought of writing a follow-up email. Because if they haven’t replied, that must mean they’re not interested, right? While this might be true in some cases, […]
Humor is a great way to engage people. It helps lighten the mood, brings a smile, and, if done well, makes your brand more memorable. But before we get into how we can add humor to emails, let’s lay some groundwork. Funny campaigns don’t work for every brand. You don’t want your medical provider or […]