Have you ever tried to describe what marketing is and then struggled to give a concrete answer? Don’t worry, you’re not alone. Marketing covers a vast range of activities and disciplines, making it a challenge to define. Download this post by entering your email below The American Marketing Association defines it as: “The activity, set of […]
Personalization is one of the biggest trends of online marketing right now. Whether it’s personalizing websites, or social media content or emails, more and more marketers are trying their hand with using customer data to send relevant emails. In this article, we’ll cover nine simple ways to personalize your email marketing campaigns, increase subscriber engagement, […]
When you sit down to brainstorm your next book, you may not ponder the accusative case and how it could influence your story. However, the accusative case is a hidden gem for great writing. Who knew English class could help you up your chances at hitting that bestseller list? In this article, we’ll review what […]
It seems everyone is on a budget these days. You may have had reasons to reconsider your spending during the pandemic, perhaps due to illness, missed work, underemployment, or unemployment. This article will address seven unexpected ways you may be wasting money and give you tips on what to do about it. Unanticipated Ways You […]
I’m sure you’ve heard the expression – “money is in the list.” And it’s true. Email marketing has a tremendous ROI, and we’ve got multiple case studies that prove it. What’s also true is that there isn’t just one way to make money with email marketing. There are many. And I’m about to share them […]
Have you ever chatted with a friend and listened to them tell you how much they loved the last book they read? Without realizing it, they were giving you a testimonial. If you’ve been in the world of books for any period of time, you likely understand the importance of word-of-mouth marketing. Testimonials are one […]
Affiliate marketing has become a popular way for individuals and businesses to earn passive income online. As an affiliate marketer, you can promote other companies’ products or services through affiliate links and earn a commission on each sale made through your unique link. However, simply joining a great affiliate marketing program is not enough to […]
Workana is a freelancing website that helps connect people to qualified freelancers in many fields. However, there are some drawbacks that may make a few users look for an alternative platform. For example, Workana doesn’t have many payment options, which can make it hard for you to pay freelancers the way you want. It also […]
One of the best ways to market your business is through content marketing. By developing customized blog posts, white papers, e-books, and more, you can attract more traffic to your website and increase your conversion rate. When developing a content marketing strategy you’ll likely need to outsource much of the writing to a professional copywriter. […]
Mood words are a controversial part of today’s writing. Used well, they can take your prose to an entirely new level. Used poorly, they can put your writing in a time warp and negate your creative credibility. sound confusing? That’s why, in this article, we break mood words down. What exactly are they? Why do […]