From social media to Google searches, there are many ways for shoppers to interact with your brand. So, you can’t just stick with a single platform. In fact, Twilio Segment found that 67% of buyers want to interact with a retail business on a variety of platforms. In other words, you have to maintain a […]
In many ways, AI technology has made it easier for content marketers to get the job done quickly and efficiently. For example, artificial intelligence can help streamline tedious or repetitive tasks and make freelance marketplaces more efficient. However, AI-generated text is not a solid replacement for genuine, human-created content. A machine can’t empathize with the […]
Social media customer service is the practice of using social tools to resolve customer questions or concerns. Social customer support is highly effective because it allows customers to reach your team on the platforms they already use. That’s right: if you really want to offer best-in-class support to your audience, you’ve got to offer more […]
Writing for social media is not an easy job. You work with strict character limits and tight turnarounds. You speak the language of memes and microtrends that your boss and coworkers might not understand. You have to quickly — and wittily — react to trending topics. And, if you ever publish a post with a […]
There’s no questioning the value of a high-end website. Your website acts as the hub for all of your digital activity, and it needs to be a big part of your online presence. However, not every new company can hire a professional designer for web design. If you want a highly-functional website with advanced features […]
Email marketing is a highly effective digital marketing strategy — more effective than any other marketing channel. Its ROI is 3,800% or $38 for every dollar you invest. Some 18% of businesses even see a higher ROI of more than $70 for every dollar they invest. That said, email marketing for an enterprise is quite […]
Microsoft has fixed the missing data in the Bing Webmaster Tools API. As a reminder, there was a bug that caused the Bing Webmaster Tools API to stop working, then Microsoft fixed it but about a weeks of data was missing. Now, Microsoft has filled the data gap with the missing data. Fabrice Canel from […]
A slate of writing tools powered by artificial intelligence (AI) have recently made headlines as a new and more effective way to produce content. Most tech companies have even been implementing AI into their own tools as well, like we did earlier this year when we launched our AI assistant. I’ve written about my Conflicted […]
It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. With good reason: AI can save you a ton of time and money. Two things we all love, right? But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you […]
If you work with the internet, or at least access it for fun, you’ve certainly come across a flood of news and artificial intelligence tools, haven’t you? AI is booming more than ever and several companies and market giants are in the race – for gold – to show themselves as a leader in AI, […]