Invoicing is something every freelance writer has to do. After all, earning money is what distinguishes us from the “writing just for fun” writers — but to earn that money, we have to actually invoice our clients. While you might start by learning how to make an invoice in Microsoft Word, eventually you’ll want to […]
While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. The catch is that you have to […]
There are many email marketing platforms out there, and they offer services that range from free to relatively expensive. What your company needs has to do with the size of your brand and your marketing budget. Here are eight questions you should ask yourself before choosing an email service provider: How intuitive and easy-to-set-up is it? […]
Pinterest is a powerful channel for content distribution. To get the most out of your Pinterest marketing strategy, you need to track your success using Pinterest analytics. Pinterest metrics like Pin clicks, impressions, and saves pinpoint how your Pins are performing. When you know how to read your data to its full potential, those analytics […]
While many social networks saw business use decline in 2023, LinkedIn saw 5% business use growth. (Second only to the 16% business use growth of TikTok.) Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. LinkedIn is the platform of choice for many businesses looking to make […]
Forgive us for using a technical term, but it’s absolutely bananas how far AI has come in the past year. And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better—especially when it comes to AI marketing tools. If you […]
If you were building your dream house, you wouldn’t start digging the foundation or raising the walls with just your hands. You might use a shovel and a hammer. Some nails. In other words, you’d use tools. When you’re building your email lists, there’s no such thing as too much help. Email capture is hard. […]
LinkedIn Elevate shut down as a standalone tool back in December 2020. Ever since, some of its features have been integrated into LinkedIn Company Pages. Some — but not all. Three years later, employee advocacy is as important as ever – both within LinkedIn and across other social platforms. LinkedIn’s advocacy options built into Company Pages […]
TikTok’s working on some new tools to help creators maximize their performance, this time via new desktop-based creator tools, including a new Creator Center UI which provides more analytics insights and updated discovery tools, utilizing conversational AI. First off, on the new Creator Center. Now, in the desktop version of the app, some users with […]
As we step into the year 2024, it’s undeniable that Artificial Intelligence (AI) is now and forever a part of our daily routines for crafting compelling marketing strategies. Well, I bet you have tested a lot of AI features this year. But it’s always good to have new powerful tools at your disposal to enhance […]