Ask any marketer about outbound marketing, and you’ll probably get the same old canned response: “Outbound marketing is an outdated, interruptive model. Inbound is the way to go.” While it’s true that outbound marketing is interruptive, it’s not an approach you should just throw away. In fact, the most effective marketers take advantage of both […]
Content marketing evolves everyday. New tactics, new formats and new ways to create engaging content for the audience. And marketers need to keep up with trends and changes in the field to bring real results to their brands. What better way to get insights and learn about what’s going on with content marketing than attending […]
Celebrities, they’re just like us! Except for having millions of Instagram followers who worship the ground they walk upon, of course. We can’t all be famous, but we can all use the same Instagram strategies that celebrities (and their personal marketing teams, let’s be real) use to promote themselves, sell products, and share messages that […]
E-commerce is 1 of the most powerful and fastest-growing industries in the world today. It is predicted that 95% of sales will occur online by 2040. NielsenIQ data shows that 67% of all consumers report changing the way they shop due to COVID-19, and this figure is poised for further growth. The move to online […]
You probably take amazing photos and give your 100% when capturing memorable moments and breathtaking scenes. Now, monetizing your work might be another story. Many amazing creators give up on their dream jobs because they can’t make a living with them and get bitter when they see mediocre works sell like hotcakes. Don’t get bitter, […]
The primary goal of a business is to obtain and retain customers. That’s where the bucks are. Getting those buyers takes a good product, great SEOand outstanding lead conversion. If you caught the uptick from good to great to outstanding, then you know that converting those leads is paramount to success. Without it, you fail. […]
Podcasts (spoken word, audio-only, or video-complemented online shows focused on a particular theme or topic) have become ridiculously popular. Right now, there are more than 2 million podcasts (not episodes, podcasts) available worldwide. That is an impressive number, but how many could you name? Starting a podcast is the easy part. Getting people to find […]
48% of marketers have chosen Social Media Marketing as the top area of desired growth. Other important skills are being neglected, though. Recently, unsupervised Surveyed 748 marketers with the goal of better understanding their preferences regarding tools, professional aspirations and goals. However, two research questions caught my attention: 1) The marketing departments’ weakest skills. 2) […]
“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. In 2007, the social networking platform […]
The opinions of entrepreneurs’ contributors are their own. The world is still staggering over the effects of Covid-19 as many companies count their losses. Corporate brands are badly affected as most of them have a stationary structure. The start of the Covid-19 vaccinations is the long-awaited light at the end of the tunnel and companies […]