Tag Archives: strengthening

Influencers targeted on strengthening their area of interest

PETALING JAYA: The growth of live shopping has seen influencer communities drive eCommerce inclusion for brands and sellers. Shopee’s recent study, Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023, found that 82% of Malaysian influencers feel excited about staying resilient and relevant on eCommerce. Of 940 local influencers surveyed last month, 60% […]