Tag Archives: Sender

Gmail and Yahoo’s New Sender Necessities: A Nearer Look

Inbox providers like Gmail and Yahoo! face a daily battle to protect their users’ inboxes. As Marcel Becker, Sr Director of Product Management at Yahoo!, says, “A key mission of Yahoo is to deliver messages that consumers want to receive and filter out the messages they don’t.” Spammers and other bad actors are going nowhere.  […]

How To Check and Enhance Your Email Sender Repute

Your email sender reputation reflects your company’s professional reputation. If customers find you easy to work with, you’ll succeed and build a good name for yourself. However, if you cause problems for them, you’ll likely ruin your credibility and, ultimately, your business. The same is true for your sender reputation, which is based on your […]

ISP Panel: Sender Status, Spam and Apple’s MPP

Email deliverability should be a high priority for any sender. After all, you can’t achieve your email program goals if your emails never reach recipients’ inboxes. In a recent Twilio SendGrid webinar, we caught up with a panel of internet service providers (ISPs) to talk about the latest trends and best practices in email deliverability. […]