Tag Archives: Sarah

Sarah Burke On The Advantages Of Google Analytics 4 & Why Data Dashboards Are Vital

In part onewe learned about Sarah Burke, the Data and Analytics Manager at Cypress North. We also spoke about some of the differences between Google Analytics 4 and Universal Analytics 3. Here we talk about the benefits of Google Analytics 4. Some of the benefits of Google Analytics 4 include: Cross-domain tracking is better Bot […]

Sarah Burke On Data Analytics and Variations Between GA 4 & UA3

Sarah Burke is the Data and Analytics Manager at Cypress North, she has been with the company for seven years, starting as a digital marketing manager. Prior to that, she worked for two years at LocalEdge. We discussed some of the early SEO strategies used when she was doing SEO at her previous job. Her […]