At the start of 2022, Indus Khaitan, Founder and CEO of Quolum, wasn’t sure his startup would survive the year. The company, which helps organisations manage their software requirements and costs, had only two paying customers in March, out of a total 12. Quolum’s ending the year, though, with about 50 customers, both in the […]
Home Business Magazine Online If you’re like most business owners, you’re always looking for ways to increase your conversions. After all, more conversions mean more sales, and more sales mean a healthier business. What is a conversion, and why do you need to boost them? A conversion is simply when a website visitor takes the […]
Content has become a traditional marketing channel for many SaaS companies. According to ProfitWell, content companies are likely to see 30 percent higher growth rates and 5 percent better retention rates than those not using content marketing. The content marketing game is constantly changing – what used to work for SaaS companies years ago doesn’t […]
The biggest sales weekend of the year is almost here. Cyber Weekend, comprising Black Friday, Small Business Saturday, and Cyber Monday, is the perfect opportunity for B2B SaaS companies to drive conversions and increase revenue. But with so many deals and promotions, how can your company stand out in the inbox and generate real results? […]
everythingpossible/iStock via Getty Images As I continue my foray into the cloud sector, companies like Veeva (NYSE:VEEV) and nCino (NYSE:NCNO) have really stuck out to me. These are smaller cloud companies that have carved out a niche insulating them from competitors within their respective operating areas. Although VEEV is an interesting company, the risks outweigh […]
The growing popularity of the software as a service (SaaS) business model means stiffer competition in the market. A recent study shows that the global market for SaaS will have an annual growth of 19% in the coming years. You must stand out from the crowd if you want to attract and retain customers. What […]
SaaS (software as a service) is the most common model for software sales today, which is unlikely to change. But while SaaS products are ubiquitous, a thorough understanding of the SaaS sales process is much less common. Subscription buyers have a different attitude toward spending and more intense expectations of how you’ll service their needs […]
Opinions expressed by Entrepreneur contributors are their own. effective B2B marketing for SaaS businesses can look much different from brick-and-mortar organizations, but hold some strategies across all fields. SaaS businesses fill a niche by providing necessary subscription services to companies online. Most brands utilize at least one SaaS company, whether for email automation, customer management, […]
Looking for Black Friday deals on your favorite SaaS tools? Then you’ve come to the right place. Below we have those best SaaS tools with discounts for Black Friday and Cyber Monday for 2021. This list can save you tons of money as you build your marketing stack and prepare your business for success in […]