Google Bard now responds in real time, so you can watch it “type” the answer as it “thinks” up the response. So now Bard works like Bing Chat and other AI chat tools. Google did add a setting to turn off real time responses and “respond once complete,” in the gear/settings area within Bard: Here […]
Spooky season is upon us, which means social media managers are practicing a time-honored Halloween tradition: asking themselves once a day, “How many Hocus Pocus memes are too many Hocus Pocus memes?” The pressure to create and provide on-theme content in October is high for many content creators and brands. Take inspiration from these IRL […]
When it comes to real estate investing, choosing the right platform can make all the difference. This decision can determine the ease of portfolio management, the diversity of investment options, and ultimately, your return on investment. But with an array of platforms at our fingertips, identifying the best one for your individual investment needs can […]
Diversifying your investment portfolio with commercial real estate can be a lucrative endeavor, serving as a hedge against the volatility typically associated with securities investments. However, stepping into the world of commercial real estate investing requires strategic planning and a thorough understanding of the market metrics. This post aims to guide beginners through the basics […]
Real estate crowdfunding has emerged as a potent investment method, democratizing the process by allowing individuals to participate in transactions that were once reserved for the wealthy. However, like every investment avenue, it comes with its unique set of challenges and opportunities. Understanding these aspects is crucial for those looking to capitalize on this innovative […]
A woman looks at her mobile phone in the evening Photo: Christoph Soeder/dpa (Photo by Christoph … [+] Soeder/picture alliance via Getty Images) dpa/picture alliance via Getty Images Last week, Washington Post reporters Naomi Nix and Sarah Ellison published a piece titled, “Following Elon Musk’s lead, Big Tech is surrendering to disinformation.” Facebook, YouTube, and […]
In the old days, realtors had to market themselves on bus stops, billboards, and newspapers. How vintage. While traditional marketing is still effective, competitive realtors know social media marketing takes the cake. They also know to be the best, you need the best social media tools for real estate agents. To keep up with the […]
Successful businesses are built on strong relationships. And that means really understanding your customers and prospects. What problems do they have? Where are they in the customer journey? What products are they most likely to purchase? Answering those questions requires data. More data than a spreadsheet or series of emails can handle. What you need […]
If you’ve ever seen a real estate agent’s smiling face on a bench, billboard, or bus (loving the blazers, ya’ll!), you know that advertising is a key part of the business. But in 2023, the most powerful real estate marketing is happening on social media. In high markets and recessions alike, savvy real estate agents […]
Almost half (46%) of realtors say their highest quality leads come from social media, compared to MLS (30%) and relationship management (26%). And yet, 24% of realtors spend less than $50 a month on lead generation. But given that 96% of home buyers look for listings online and 80% of sellers contact only one real […]