Pinterest has provided some new pin ad tipsbased on various brand lift studies, incorporating feedback from over 120,000 Pinners. The data shows that taking a multi-format, multi-stage approach can provide bigger returns, with brands that focus on awareness, consideration, and conversion seeing, on average, three times higher conversion rates than those aligned with just one […]
Pinterest is following the lead of TikTok by adding longer video clips in its Idea Pins format, providing another way to maximize engagement with your content. As you can see in this example, shared by Lindsey Gambleusers can now upload 5-minute videos as Idea Pins, which is an expansion on the 60 second limit that’s […]
Mike Blumenthal dropped a simple but thoughtful local SEO tip that all businesses should do some time in the near future. Just check the featured photos that Google selected to be displayed in your Google Maps pin overlay. Mike said on Twitter“When the new on the side map was introduced for the Local Pack last […]
The new Google Business Profile interface in Google Search to update your local listing can show the previous location your business was listed at before you tried to move that location. I believe the old interface would show you a map pin of your current location as you try to move it but it would […]
Here’s a handy update for LinkedIn users – you can now pin a comment within the LinkedIn post reply section, which could help to highlight the best responses, and spark more engagement with your updates. As you can see in this example, posted by Lindsey Gamble of Mavrckyou now have the capacity to pin a […]