Yesterday, Google announced it made some changes to its guidance around what makes content considered helpful, including adding in good page experience to the equation. Google also made some other changes to this document, which I will detail below. Google’s creating helpful content guides added a new section for page experience and wrote: “Provide a […]
Opinions expressed by Entrepreneur contributors are their own. Almost every modern business now has a website. But for most businesses, a website is just a static tool, meant to provide general information to a general audience. This can work well, especially if adequately supported with a smart marketing and advertising strategy. But if you want […]
Google has spoken about being on the edge of indexing is similar to Google thinking those pages are on the edge of quality – they seem to go hand in hand. If Google does not deem the page to be high quality enough to be indexed, it won’t be indexed. John said the other day […]
Dawn Anderson asked Google’s John Mueller if redirecting a non-relevant page would cause the destination page (where the redirect it going towards) to be less relevant and cause any ranking issues for its relevant queries. John said no, “I can’t think of a way that would have a negative effect there,” he added. The conversation […]
There is a fun Twitter thread where Google’s John Mueller and SEO Elmer Boutin talk about expensive pages for Google to crawl. John starts off by explaining that Google doesn’t think about it from an expense or not, it is more about if the page is something that is relevant and useful – that is […]
You can listen to the article (narrated by a real person): Are you unhappy with the number of leads your company’s website is generating for you? If driving traffic isn’t the problem, then I’ve got bad news for you – it’s your website. *dun dun duuuun* Don’t worry, though. I’m not going to tell you […]
Many organizations use Google Ads (formerly Google AdWords) to drive potential customers to their web pages. And to no surprise, as a successful Google Ads campaign can boost web traffic significantly. But that is only one part of an effective pay-per-click (PPC) ad campaign. The other part is the Google Ads landing page. A stand-alone […]
Advertisement Here’s something that all marketers can agree on: landing pages are essential. They’re your chance to make a good first impression and convince visitors to take your desired action. But sometimes, you just don’t have the time or resources to create a custom landing page for every campaign.faffi Enter PureLander, one of the most […]
A lot of SEOs focus on the pages Google has indexed versus the pages Google has not indexed on your website. So if there is a larger percentage of not indexed pages, they get concerned. Should they be concerned? Well, like anything in SEO, it depends. John Mueller of Google was kind of asked about […]
Opinions expressed by Entrepreneur contributors are their own. Almost every modern business now has a website. But for most businesses, a website is just a static tool, meant to provide general information to a general audience. This can work well, especially if adequately supported with a smart marketing and advertising strategy. But if you want […]