30-second summary: There has been a gradual increase in Google’s impact of page load time on website rankings Google has introduced the three Core Web Vitals metrics as ranking factors to measure user experience The following steps can help you get a better idea of the performance of your website through multiple tests A fast […]
30-second summary: There has been a gradual increase in Google’s impact of page load time on website rankings Google has introduced the three Core Web Vitals metrics as ranking factors to measure user experience The following steps can help you get a better idea of the performance of your website through multiple tests A fast […]
With all the focus on new social networks like TikTok lately, the buzz around the first social platform to become popular with businesses, Facebook, has gone down. But with 2.91 billion monthly users — 79% of whom are active daily — you still need to be there. Don’t worry: It’s easy and free to create […]
Google’s John Mueller said it is possible that Google Search Console’s URL inspection tool can show a nofollowed link as the referring page but he also said it is rare. It does make you question if Google holds by the nofollow as a very strict hint or not but John said we are “too focused […]
Google announced that the Insights page in Google Ads has gained four new features including new search terms insights, asset insights, audience insights, and change history insights. Google said it released these insights to help you have more “successful” campaigns “this holiday season and beyond.” Search Terms Insights Search terms insights let you see what […]
Are you looking for ways to optimize your landing pages? Want to follow industry best practices to maximize landing page conversions? The team from top valley share their tips for success in this infographic. Here’s a quick summary: Publish relevant content Write concise and compelling copy Illustrate results Enable conversion Align with referrals Check out […]
Google’s John Mueller said it is a big deal if your most important page or pages are terrible but not such a big deal if your less important pages are terrible. So if your home page is terrible, that is really not good. But if your archived orphaned pages are not good, that is not […]
Having a well-functioning services page is absolutely crucial for a business. Why? Because product/ service pages are what 86% of potential customers want to see after landing on your homepage. Additionally, 47% of users check it out before looking at any other section of the site. Source So, if people go on to your services […]
Some of you may know that in the early days of Google, Google’s co-founders, Sergey Brin and Larry Page would say Google Search was immune to search spam. Matt Cutts, the former Google search spam lead, said recently on Hacker News that he actually had to fight with the co-founders to prove that Google was […]
Webinars are now the go-to tactics brands use to get more leads and customers. For one thing, it’s a platform where you can share valuable insights and tips with your target market and win their trust. Doing a live webinar is also a way to engage with your prospects and leads and build a relationship […]