Tag Archives: MUM

Google MUM Provides Featured Snippets Consensus, Google Breaks Unhealthy, Rating Tremors, Lens, Spam & Extra

Google launched new features in search, one where Google is using MUM to give featured snippets a consensus – it’s pretty cool. Google also released new features about this result and expanded content advisories in search. Google Search broke this week, really badly, causing a lot of indexing issues with pages dropping out of the […]

Google Featured Snippet Callouts, False Premises, MUM & Extra

google has launched some improvements to featured snippets, about this result and the content advisories in Google Search. MUM now works with featured snippets to help Google understand the notion of consensus and then highlight words in the featured snippets, known as callouts. I dug deep into this on Search engine countryso here is the […]

Product Critiques Replace, Search Console, MUM, BERT, UI & Extra

Welcome to April, the real April, not April 1st, and with that, I have the monthly Google webmaster report for you all. This is a big one, so get comfy and start reading. We had the product review update start rolling out, we had the page experience update for desktop finish rolling out and several […]

Google Product Critiques Volatility, Native Search Rating Replace, New Search Options, MUM & BERT Expands and Search Console News

This was a busy week and I drove out to visit Greg Finn and friends in Buffalo, I helped co-host the Marketing O’Clock show and record some vlogs for the channel – so check out Marketing O’Clock on YouTube and your favorite podcast player. We are finally seeing ranking volatility in the search results related […]

Google Does Not Use MUM For Rating Or A lot Of Something In Google Search

So I wrote this pretty deep dive into How Google uses AI in Google Search at Search Engine Land, and Google posted a shorter version on their blog. I noticed after that, some folks were saying that Google uses MUM for search rankings. Truth is, Google uses MUM for only two things in search, COVID […]

Google URL Inspection API, Handbook Actions Galore, New Partner Programs, Earnings, MUM, Web3 & Extra

I posted the monthly Google webmaster report for February 2022, so check it out. Google released a new API for the Google URL Inspection Tool – it’s exciting. Google seems to be clearing out the manual action backlog. Google also issued a slew of new manual actions for Google News and Google Discover. Some are […]

MUM, updates, titles, rating components and extra

This month we had the big Google Look at event Where Touted by Google how MUM will be using it in more places in Google Search, as well as a bunch of other big announcements, so be sure to check this out. We also had several unconfirmed Updates to the Google search algorithm this last […]

Larger Google algorithm replace, MUM & extra Google updates, variety of rating alerts & Google turns 23

On September 24th and 25th, Google had an unconfirmed but rather large update of the Google search ranking algorithm. Google hosted its big search event called Search On. Google talked about adding MUM in more places in Search and a number of other features. Google said that it is moving away from the number of […]

MUM, Trivia, Shoppable, About This Discovering and More

Google had a number of announcements related to Google search on the go Google Search On 2021 event. Announcements ranged from improvements and more uses for MUM, to adding more to that result, to shopping search experiences, in-store inventory, Google Lens updates, and a number of Google Search features and redesigns. It seems like Google […]