Tag Archives: mixer

How 1642 carves out a distinct segment within the premium mixer house » technique

Premium mixer 1642 is battling for shelf space in a relatively new category, a beneficiary of the explosion in craft distilleries in Quebec. Last year, 1642, the premium mixer brand named after the year the city of Montreal was founded, worked with agency Bob and IGA stores in Quebec on a shopper marketing and online campaign to promote two flavour formats […]