Migrating from one email marketing platform to another is a significant decision for any business. It’s not just about moving data; it’s about ensuring continuity in your marketing strategies and maintaining the integrity of your customer relationships. Transitioning from Mailchimp to ActiveCampaign, for instance, offers the opportunity to enhance your email marketing efforts with more […]
Google’s John Mueller said it “reduces some risk” to launch a new domain prior weeks before migrating your site to it. John said this helps both with internal site risks and also external site risks (like from Google’s side). This came up in a Twitter thread where Jan Caerels posted asking “Someone recently asked me […]
As we approach the Google Analytics 4 migration deadlineGoogle Ads Liaison, Ginny Marvin reminds advertisers that some “advertisers could see a significant performance impact” in their ad campaigns if they do not migrate. Ginny wrote this on Twitter, first talking about the Google Analytics 4 deadline, saying “the GA4 deadline is almost approaching. Universal Analytics […]