While outbound marketing uses traditional tactics to ‘push’ messages out to a broad audience, inbound marketing targets relevant audiences with online content to ‘pull’ them into the sales funnel. Outbound marketing includes TV ads, billboards, cold calling, and display ads, while inbound relies on slow-burn content marketing, such as blogs, opt-in email nurture flows, and […]
Retention marketing isn’t a new strategy, but it’s definitely one that deserves a bit more love and attention. It’s the spirit behind the notion that it’s more valuable to have 10 brand fanatics rather than 100 loosey-goosey customers. The 100 flaky customers might all make a purchase once in a lifetime, but your brand loyalists […]
Regular communication with your customers (present and future) is crucial to revenue development, especially in the B2B world. Of course, there are several ways for this communication to take place in today’s environment: phone calls, email, text, private Slack channels, social media messaging, and so forth. But what about email distribution lists? Do they have […]
After over six months of waiting, we finally got a new Google broad core update, the May 2022 core update, I discuss some of what we are seeing early on. Also, we saw a lot of ranking volatility over the past couple of weeks – was this related? Google said the inclusive schema for image […]
Welcome to our onboarding blog series, where we highlight customers and their onboarding journey with ActiveCampaign. Every month, thousands of customers complete their onboarding experience with us, having learned everything they need to get started within ActiveCampaign successfully. This month, we’d like for you to get to know a little about Jacek Kryszkiewicz, Co-Founder at […]
As you may have known, Google Marketing Live was yesterday – it is the day Google Ads announces a bunch of new features, resources and tools now and for the future. Some of what was announced we saw early, like the swipeable shopping ads and others we will see soon. Here is what Google announced […]
Today, more than 330 billion emails will be sent worldwide. And again tomorrow. And the next day. And every day that follows. That’s twice as many emails every hour as people in the world. Marketers are responsible for a considerable chunk of that, with the email lists of many companies reaching into the tens and […]
Real estate is constant, especially in cities. With high-rise buildings filled with hundreds of apartments to townhouses lining city streets, agents in these urban markets have to be on top of their game, especially amongst a sea of competition. But how can real estate professionals stand out in populated cities with thousands of agents and […]
Opinions expressed by Entrepreneur contributors are their own. You know content marketing drives success both online and offline. But how are you supposed to tell if it’s working so you can improve your content marketing efforts? And if you can’t tell, then how can you justify continuing to sink any part of your marketing budget […]
As startups and brands move upmarket and seek to target higher-value enterprise clients, they come to a crucial realization: The sales and marketing tech stacks they’ve developed don’t support a new account-based approach. To solve this, your company needs to develop a sophisticated account-based marketing software stack, covering capabilities including: Customer Intelligence Account management and […]