Since April, Google has been testing a local pack in the search results that auto-expands the map section when you hover your mouse cursor over it. This now seems to be live or rolling out fully. I can replicate it myself and so can Mike Blumenthal, Robert Spinrad and others I asked privately. Here is […]
In part one with Lance Bachmann, we spoke a lot about business, growing a business and his passion for his employees. Then in part two we spoke about local SEO and how to get new customers, the right customers. Then in part three, we go more into how local search and search is changing. We […]
This post was updated on June 8th, 2022 Email marketing. For such a simple concept, it’s wildly successful. Maybe you’ve heard how companies have used email marketing to grow their business. And now you want to do it as well. In the broadest sense, email marketing is just sending marketing content directly to your prospects’ […]
In part one with Lance Bachmann, we spoke a lot about business, growing a business and his passion for his employees. In part two, we dig more into marketing. When it comes to local search he said most companies miss the mark by not focusing on Google Business Profiles and reviews. When you look at […]
Google is testing showing two local service ads in a list view, a change from it showing three local service ads in a carousel format. Google actually switched to three LSAs a year or so ago, up from two, and is now back to testing two. This test was spotted by Len Raleigh on Twitter, […]
This week, we noticed that many, but not all, of the Google rank tracking tools were cooling, but then later this week, the SEO chatter heated up. Google Merchant Center says AI-generated reviews are spam. John, Gary, and Martin spoke about TLDs and domains for Google SEO. John Mueller called programmatic SEO a fancy banner […]
Google has updated its Local Service Ads reviews dispute form. The update clarifies that the form should be used for reviews on Local Service Ads and not to handle reviews through Google Business Profiles. Mike Blumenthal noticed this change and posted about it on Twitter. He wrote, “Google LSA has updated the LSA Dispute Customer […]
Google Search and Google Maps have become the two favorites Digital marketing tools for small companies. The reason is simple: digital transformation turned the internet into a powerful ally for anyone looking to attract customers and build strong relationships with them. If we type “IT store + CITY” or “Pizza near me” in Google Search, […]
This week in search, we had yet another week of heated Google search ranking volatility without a confirmed Google search ranking update. Google said it would drop the Ping endpoints for Google Sitemaps later this year. Some are seeing the new index coverage report in Bing Webmaster Tools. Google said word count is not an […]
Google has added a “by owner” button to the local panel, the local business profile listing, within Google Search. When you click on it, it shows you the business description and Google Posts/Updates provided by the business owner. I spotted this via Amy Toman who posted about this on Twitterwho wrote, “Ok, this is frustrating. […]