We know that links pointing to pages that do not exist, that 404 or some soft 404, are links that are not counted by Google – that is not new. But John Mueller of Google spoke about how sometimes you can redirect old 404 pages and that link may pass to the new page, even […]
As you know, Google has a webmaster guideline against widget links (since 2016), despite what some SEOs want to tell yourself. But the good news, and we knew thisthat Google will likely just ignore those links and not penalize your site for those links today. In 2017, John Mueller said Google will probably just automatically […]
Is there a speed difference between using absolute versus relative links and if so, does it matter to Google. I am pretty sure there is no speed difference and I am confident that either way, it won’t matter for Google SEO reasons. This was a new SEO question that I’ve never seen before, the question […]
Google is testing an ad format, that I think is new, where it has three images in the ad, all that link to different landing pages. So if you click on one image, it takes you to one unique URL, if you click on a different image in the ad, it takes you to a […]
John Mueller of Google has to say on Twitter that just because a link has UTM parameters on them, it doesn’t make it a paid link. He said “links with UTM parameters are just links.” “They’re definitely not considered paid links,” he added. In fact, we covered this topic not long ago saying URL parameters […]
Link building plays a strategic role in a digital marketing strategy and can be highly beneficial to your business. This doesn’t mean, however, that any and all types of links are always worth your while. One in particular, reciprocal links, are often confusing in whether or not they actually provide value. The theory or expectation […]
Google’s John Mueller said it again, when it comes to “toxic links” you can ignore them. If you lose sleep at night because of them and it makes you sleep better, you can disavow the connections – but you don’t have to – said John Mueller, just ignore them and move on. Not sure which […]
It’s been a slow start to 2022, but I think that will be welcomed by most of you – I got my January 2022 Google Webmaster Report live, if you even got off the hook you will read it and want to catch up on it there . Microsoft Bing has released a WordPress plugin […]
Google’s John Mueller said on Twitter that the number of links is not a useful metric for SEO purposes. He also said that by the time you calculate all of your links that number has probably changed – so it’s not a good use of your time. John wrote that “there is no way to […]
Google’s John Mueller said again that links to your website are not a prerequisite or a mandatory requirement for ranking in Google search. He said that back in 2015 also, but said again in 2021 that links are not a requirement for ranking. Of course, if you want to rank on an obscure and uncompetitive […]