Many organizations use Google Ads (formerly Google AdWords) to drive potential customers to their web pages. And to no surprise, as a successful Google Ads campaign can boost web traffic significantly. But that is only one part of an effective pay-per-click (PPC) ad campaign. The other part is the Google Ads landing page. A stand-alone […]
Advertisement Here’s something that all marketers can agree on: landing pages are essential. They’re your chance to make a good first impression and convince visitors to take your desired action. But sometimes, you just don’t have the time or resources to create a custom landing page for every campaign.faffi Enter PureLander, one of the most […]
Landing that sweet, elusive internship while they’re on break from classes can be one of the most stressful tasks college students impose upon themselves every summer. Why are they frantically updating their resumes on Canva and Googling, “What keywords to have on a marketing resume?” They know that landing that summer internship with their dream […]
Opinions expressed by Entrepreneur contributors are their own. Almost every modern business now has a website. But for most businesses, a website is just a static tool, meant to provide general information to a general audience. This can work well, especially if adequately supported with a smart marketing and advertising strategy. But if you want […]
Opinions expressed by Entrepreneur contributors are their own. Almost every modern business now has a website. But for most businesses, a website is just a static tool, meant to provide general information to a general audience. This can work well, especially if adequately supported with a smart marketing and advertising strategy. But if you want […]
Have you ever wanted to launch a quick marketing campaign but didn’t want to go through the trouble of setting up or updating your own website? Then you may already know about the solution to get that campaign going without needing to mess with your website at all – landing pages! Whether you’re looking to […]
Google has created a new landing page in the Google Search Central help documentation section for the latests major algorithm updates. This is only the updates Google deems “relevant to website owners” and most hyperlink to their announcements on their blog about these updates. The new page is over at developers.google.com/search/updates/ranking and is a short […]
It is not too uncommon to see app developers, before the app is launched, to launch a blog on the home page of the app’s domain name. This is done to gain traction on the domain name before the official app is actually live. But will moving the blog off the home page and replacing […]
In part one, Larry Brauner and I spoke about growth versus brand marketing, reputation management, reviews, ads and more. In part two we go deeper on some topics including: Using Search Ads Before Doing SEO (0:00) SEO for Less Competitive Keywords Creating Different Pages For Different Personas & Searcher Intents (5:20) Creating Landing Pages for […]
Opinions expressed by Entrepreneur contributors are their own. Landing pages are a common staple in most digital marketing strategies. Even if you’re not heavily invested in marketing and advertising, you might have different pages of your website designed for different target audiences. Creating different landing pages allows you to customize your content for very specific […]