Not getting enough clicks from your emails? Don’t worry – you’re not alone. Keeping engagement rates high is a struggle for many marketers. Luckily, there are ways you can improve your email click-through rate and overall email campaign performance, and I’m here to share them with you. Keep reading to learn: Let’s start by defining […]
How Customer Enablement workshops have enabled our customers to build the businesses of their dreams. As a team here at ActiveCampaign, we are always searching for the best way to enable our customers to succeed. In 2022 we launched a series of free enablement workshops to help our users understand the basics of marketing automation, […]
advertisement Introduction Black Friday and Cyber Monday, FIFA World Cup, end-of-season playoffs, leagues are resuming, and now the winter holidays. How do you possibly keep track of and profit from all these events? Hello. it’s me Campaign optimization and management are challenging but rewarding when done right. In online advertising, conversions can notably increase with […]
In recent months SEO professionals have been trying to understand the impacts of the mass arrival of AI tools, such as many AI writer assistants (egLex and ChatGPT), and how their lives will be impacted by this. They need to rethink strategies, considering all these AI tools’ advantages but making sure to maintain humanized experiences. […]
Few shows took comedy by storm more than The Office. It was a hilarious show that was an American version of The Office from the United Kingdom. Even years after it aired, it was still the most streamed TV show in 2020. Considering how popular the show was, how many actors became famous from it, […]
Opinions expressed by Entrepreneur contributors are their own. It seems that as your business grows, so does your site. Of course, this growth is generally a good sign for your company and bottom line. But as your site admins do their best to keep pace, and those blogs, contact forms and product landing pages start […]
The customer knows best (usually), and what better way to get their feedback than with survey emails? In-email surveys let you collect valuable insights from your recipients without sending them through a loophole of links. Recipients just enter their information into a built-in interactive form, and shazam—you have valuable survey data. Building a survey email […]
If your emails are landing in the spam folder, improving email deliverability should become your top priority. Only if your emails reach your recipient’s inbox you’ll get the chance to engage your audience and drive sales from your email marketing campaigns. In this article, I’ll guide you through 17 tactics that’ll help you improve your […]
Not all mailbox providers are created alike when handling incoming email. They can vary in their internal architecture, filtering methods, third-party blocking implementations, volume constraints, and geographical policies. With all these factors, truly understanding how to monitor or improve the health of your email program requires insight into the sending statistics for each mailbox provider […]
Getting a good night’s sleep goes a long way in keeping you healthy and refreshed. Let’s learn what qualifies as a good sleep and three useful tips that could help you achieve it. Think about it: When we find ourselves in a tough spot, why do our elders often advise us to “sleep on it”? […]