Tag Archives: Impact

Social Impact and DEI (Diversity, Equity, and Inclusion) Report 2022 by Rock Content

Today, we are thrilled to launch our 4th Social Impact & Diversity, Equity, and Inclusion (DEI) Report for the year 2022.  Aligned with our corporate purpose of making marketing better while having a positive impact on the world, our impact strategy centers around three core pillars: people, community, and DEI governance. Rock Content’s Social Impact […]

Google Promoting Google Domains Will not Affect Your search engine optimisation

I have seen some folks in the SEO industry suggest that there will be some sort of search ranking and SEO impact with the sale of Google Domains to Squarespace. I just wanted to clarify this sale should have zero impact on your Google Search rankings or SEO efforts. Some think that when Google sells […]

Google Mentioned Having A number of Navigation Menus Has Zero Affect On Your search engine marketing Efficiency

Google’s Gary Illyes said in an SEO office hours video that having multiple navigation menus will have no impact on your SEO performance. That means no positive or negative impact on your SEO performance. The question came up at the 10:05 mark in the video. Question: Can having multiple navigation menus hurt SEO performance? A […]

Google Announces New Options For Its Chatbot Bard. What Is The Affect On search engine optimization?

Over the past few years, Google Bard has established itself as one of the most innovative and influential platforms on the tech scene and is now set to expand its global presence. This expansion has tech enthusiasts excited and curious about the latest updates the internet giant has to offer. With a plethora of resources […]

Working With a Micro Influencer: Small Following, Massive Impression

Good things come in small packages, and bigger isn’t always better. Okay, they’re cliches, but these sayings are especially true when it comes to micro influencers. Using a micro influencer in your marketing strategy can have a big impact on your social media goals. But before you start DMing every micro influencer you follow, you […]

Twitter Blue Is Now Necessary For Operating Adverts On The Platform. How Does This Affect Manufacturers?

If you are a marketing professional who likes to be up-to-date on the latest trends, you must have seen the growing paid verification on social media – this trend is definitely here to stay. Meta is taking small steps through this trend, rolling out the paid blue mark softly and in waves. But for Twitter, […]

Google Critiques Replace, Google Core Replace’s Native Search Affect, Webspam Report, Generative AI Coming To Google Search, Bard Updates & Bing Chat Plugins

This week in search, we covered the new April 2023 reviews update that goes beyond just product reviews. We also covered the possible impact the Google March 2023 broad core update had on local search. Google’s John Mueller said they don’t launch algorithm updates and say they got everything wrong. Google released its web spam […]

Google Says Google Ads Can See A Important Efficiency Influence By Not Migrating To GA4

As we approach the Google Analytics 4 migration deadlineGoogle Ads Liaison, Ginny Marvin reminds advertisers that some “advertisers could see a significant performance impact” in their ad campaigns if they do not migrate. Ginny wrote this on Twitter, first talking about the Google Analytics 4 deadline, saying “the GA4 deadline is almost approaching. Universal Analytics […]

What is the Influence of website positioning on Brand Consciousness and How to Measure it?

SEO and brand awareness go hand in hand. Although search engine optimization focuses mostly on driving organic traffic, this strategy also increases brand awareness. Branding is a process in which a company creates a unique and distinct identity for itself that is memorable for audiences and customers. By having your branding story clearly laid out, […]

5 Methods ChatGPT Will Affect Digital Advertising and marketing

Opinions expressed by Entrepreneur contributors are their own. It’s no secret that ChatGPT has taken over the world by storm, and its popularity continues to soar. The chatbot is in the news for its scarily accurate answers and hilarious results that will end you in fits. Like everything else in the world, ChatGPT has also […]