One of the challenges faced by businesses aiming to improve their user experiences is to figure out where to start. Hootsuite’s largest annual campaign is the perfect example of how the process of improvement can – and should – work. For the last seven years, much of its staff and stakeholders have spent a significant […]
Let me start this by being real straight here: your content needs to convert people into customers. Yes, I know, most of us prefer to just write and make beautiful and useful content. What about all the knowledge and lives that it changed just by existing? Well… at the end of the day, we are […]
As marketers, we are faced with new challenges every day. The market is continuously changing, and privacy regulations are rising in a landscape disrupted by a pandemic. Not only that. It’s getting more difficult to grab our audience’s attention in an increasingly digitalized lifestyle. Audiences have more media at their disposal and are using them […]
According to GlobalData’s recently published report, ‘Niche Tourism, 2022 Update – Thematic Research’, demand for niche tourism holidays and experiences is growing among Generation Hashtag (defined as people born between 1991 and 2005). Craig Bradley, Associate Travel & Tourism Analyst at GlobalData, comments: “Generation Hashtag is a driving force behind the experience economy, which is […]
According to GlobalData’s recently published report, ‘Niche Tourism, 2022 Update – Thematic Research’, demand for niche tourism holidays and experiences is growing among Generation Hashtag (defined as people born between 1991 and 2005). Craig Bradley, Associate Travel & Tourism Analyst at GlobalData, comments: “Generation Hashtag is a driving force behind the experience economy, which is […]
Social media has continued to grow, moving from an optional channel for brands to a common cornerstone of theirs Social media marketing Strategy. The power of social media can influence and enhance many areas of your marketing efforts, including lead generation. Lead generation is a process that brings new leads or prospects to your company. […]
We hope you were able to take part in our annual customer and developer conference SIGNAL last week. This year we talked about one of the biggest challenges companies face today. While understanding your customers is critical to a successful customer loyalty strategy, information about those customers – what they visited, when they bought, how […]
The most basic type of content is what you create as unique pieces so that you can share something on social media, email, etc. If you don’t see any results from your current content efforts, take it one step further by creating demand-generating content. This content is tailored to your promotions and the sales cycle […]
First impressions make all the difference – especially when you’re trying to generate leads for your business. If a potential customer wants to get your lead magnet or sign up for your service (or product), there’s a good chance the first page they’ll see is your landing page. And if you want your business to […]
For those who actually need your online business to generate extra focused leads, it’s your decision to try your top-of-funnel content material technique. On the planet of content material advertising and marketing, top-of-funnel content material is these weblog posts, podcasts, YouTube movies, or micro-content (assume Instagram or TikTok) that will get your viewers’s foot within […]