This is surprising. Snap Inc. has announced that it’s shutting down its Augmented Reality Services for Business (ARES) platform, less than six months after launch, in order to refine its focus on other key areas. Snap’s ARES platform enables businesses to utilize Snap’s AR tools within their own apps and activations, with a focus, in […]
As anyone living and working in the digital age can tell you, change isn’t just par for the course. It’s an ongoing guarantee, and the explosion of AI technology onto the marketing scene is proof positive of that. Enterprise AI, in particular, has already changed how marketers approach crucial concepts like content marketing, data analysis, […]
The global ecommerce market is constantly evolving, and businesses must adapt to survive and stay ahead of the competition. Recently, marketing automation solutions have emerged as an indispensable tool for ecommerce businesses. By automating critical marketing tasks, these ecommerce solutions save time and resources while delivering personalized messages to customers at every stage of their […]
The global ecommerce market is constantly evolving, and businesses must adapt to survive and stay ahead of the competition. Recently, marketing automation solutions have emerged as an indispensable tool for ecommerce businesses. By automating critical marketing tasks, these ecommerce solutions save time and resources while delivering personalized messages to customers at every stage of their […]
In part one with James Pate, we spoke about doing SEO at IBM and using Airtable for managing enterprise SEO data. In part two, we talk about enterprise SEO adoption and SEO driven taxonomy. James explained that when he first joined IBM, the team has grown, they are now ingrained into many departments in IBM […]
James Pate is the Technical SEO Manager at IBM, IBM has a whole group of respected and well known SEOs. I’ve spoken with Patrick Stox while he was at IBM, I also spoke with Tanu Javeri at IBM’s NYC offices a while back. So this is the third IBM SEO I’ve interviewed. James is based […]
Home Business Magazine Online Artificial intelligence or AI is slowly becoming one of the most coveted digital business assets globally. Without AI embedded in specific business transactions, companies lose the opportunity to analyze the vast amount of digital data that would have been useful in improving various processes. (1) Businesses need an excellent annotation tool […]
Enterprise marketing is as rewarding as it is challenging. After all, you are responsible for your company’s global image and the stakes are high. You have to manage complex campaigns that span multiple channels, departments, and stakeholders. In fact, 74% of enterprise marketers report coordinating efforts across different departments as their top challenge. If you […]
Introduction and ScopeAn exhaustive and sequential survey of the Cocoa Liquor market delivers an end-to-end, validated and well-documented study report agglomerating major aspects of the Cocoa Liquor market consisting of supply chain, sales and marketing, product or project development and cost structure. The study efficiently incorporates a balanced qualitative and quantitative analysis of the overall […]