Google has brought Data Studio into Looker and it is now named Looker Studio. Google says this will bring more features and analytics tools to the platform. Google wrote “Data Studio is now Looker Studio. With this complete enterprise business intelligence suite, we will help you go beyond dashboards and infuse your workflows and applications […]
Google has confirmed that some data may be missing in the Google Search Console Search Performance report on September 21, 2022. If you log in and view that report, you should see an annotation on that day, that explained more. Google wrote that on September 21, 2022, “Due to a logging error, sites may see […]
Every marketing email you send has to compete with all the other promotions and newsletters in the recipient’s inbox. This is why email marketers spend so much time thinking about how to stand out among the competition and engage recipients. Email personalization is an increasingly important way for your messages to stand out—in fact, 57% […]
UK broadcasters tend to focus their use of data on a few specific departments and applications rather than across their organisations, speakers from the BBC, Channel 4 and ITV told the Big Data LDN (London) conference on 22 September. Megan Stamper, head of data science for the BBC’s product group, said the corporation had developed […]
Data privacy is basically a concern of every living being that is on the internet. The latest updates regarding the end of cookies, third-party data collection and GDPR regulations has brought even more visibility to privacy concerns. Businesses need to be very careful when collecting users’ data — and we know that social media giants […]
Google announced on Twitter it has added URL-level data in the example URLs within the Google Core Web Vitals report. Plus Google added that it made some textual changes to the report “to make it clearer.” Google wrote “We’re improving the Core Web Vitals report From today we’ll start surfacing URL-level data in the example […]
You can’t go a day without hearing about the inflation rate and its impact on the global economy and consumer trends. And to no surprise, because as marketers and business owners, we’re all feeling it. Whether it’s while running our everyday campaign activities or planning our marketing budgets for the next months to come. But […]
As it works to weather the impacts of Apple’s ATT updatewhich now prompts iOS users to opt-in to data sharing in apps, Meta continues to refine its ad targeting options, in order to maximize performance results in a more privacy-friendly way. But the fact is, Meta has lost a lot of user data, which has […]
In part onewe learned about Sarah Burke, the Data and Analytics Manager at Cypress North. We also spoke about some of the differences between Google Analytics 4 and Universal Analytics 3. Here we talk about the benefits of Google Analytics 4. Some of the benefits of Google Analytics 4 include: Cross-domain tracking is better Bot […]
Google has the gtin12 property to the Google product structured data documentation in its help center. Note, the gtin12 property was always supported but Google just didn’t have it in the documentation until today. Google also clarified that you can use the generic gtin property for all GTINs, but Google said it recommends that you […]