Starting out as a marketing Communications & Brand Specialist, Julius Osumah understands how to create multiple layers of value in business development. He’s turned a fully-fledged businessman as a serial entrepreneur with interests in media, PR and communication, and Fintech which he prides on Customising Fintech Experience or its proprietary “Customizing The Experience”. He began […]
Today’s buyers have unlimited choices, making it harder to keep customers and earn new ones. The deciding factor for a purchase often comes down to the relationship a customer has with the business, making every interaction a crucial touchpoint. With important communications coming from transactional emails like order confirmations, billing notifications, and updates that occur […]
Creating value with your brand identity Creating value with your brand identity There are many ways to demonstrate the importance of a company’s brand identity. According to entrepreneur Alexander Djerassia company can create value with its brand identity. By becoming an embodiment of luxury, exclusivity, and modernism, the brand logo has the potential to become […]
“Our goal is to have our customers from equity trading seek wealth management services after they have invested in a variety of assets.” — Chanchai Kultavarakorn, Executive Chairman, ASL Securities Amid intense competition and digital transformation, ASL Securities aims to leverage its expertise in digital brokerage services and connection with partners in various financial sectors […]
Content Marketing has evolved a lot in the last few years. We started talking about content experiences, digital transformation, Mobile Marketing and so on. In 2022, we can expect some trends in Content Marketing to continue and others to begin rising. But how can you start your strategies this year? That was the topic discussed […]
Home Business Magazine Online A marketplace is a platform where a buyer compares and purchases goods from several vendors at once. The online marketplace acts as an intermediary between the customer and people who offer their goods or services. Today, online marketplaces are some of the most promising e-commerce industries. If you want to build […]
“How would you rate your recently purchased product?” Imagine receiving this email from a brand after not being able to reach a customer service team about a delayed order. Nothing makes loyal customers more frustrated. Many ecommerce brands are using automation incorrectly, leading to poorer customer experiences. Automation missteps like this can really hurt a […]
One thing that entrepreneur Shaily Kataruka was always good at was experimenting with hair and hair care products. She would never hesitate to try different things to keep her hair shiny and lush. This became all the more critical for her after she had children. “After having children, especially my daughter, I began to take […]
Creating HTML emails isn’t as hard as it sounds. You don’t need to be a developer, and you don’t really need to know how to code. If you’ve ever used a WYSIWYG (What You See Is What You Get) email editor, you’ve already created an HTML email. Each of the modules you drag and drop […]
It’s somewhere like a coffeeshop that businesspeople, entrepreneurs and nonprofit heads end up when intent on picking each others’ brains, Newark entrepreneur Mike Steadman notes. But, he has a different suggestion. … Next time you’d invite someone to coffee, invite them on your podcast instead. Steadman’s novel tech startup, one of several spinoffs from his […]