Ask any marketer to name the most effective marketing channels, and they’ll probably include email in their top 3. That’s because email is the channel with the highest return on investment for businesses. Customers will likely give you a similar answer, considering email continues to top the list of their preferred communication channels. But to […]
With all the focus on new social networks like TikTok lately, the buzz around the first social platform to become popular with businesses, Facebook, has gone down. But with 2.91 billion monthly users — 79% of whom are active daily — you still need to be there. Don’t worry: It’s easy and free to create […]
6 Steps to Create a Personal Budget – The Ultimate Guide 6 Steps to Create a Personal Budget the Ultimate Guide. Paying our expenses and surviving paycheck to paycheck is all too common for many of us. It’s not surprising that so many individuals have financial difficulties since it might be hard to understand where […]
Photo: depositphotos.com As travel and hospitality begin to rebound, guests have more travel options than ever before. Because of this, it’s important to not only identify our key demographics and personas but also to reach deeper and understand our brand or property’s niche to effectively reach target guests. The HSMAI Rising Marketing Leader Council explored […]
Most people know that Facebook cover photos are the large image at the top of a business page. What you may not know is that this image can have a big impact on a business‘s bottom line. Your cover photo is one of the first things potential customers will see, so it’s an important piece […]
Opinions expressed by Entrepreneur contributors are their own. If you’ve been on social media at all in the past three years, you’d undoubtedly have realized that more and more entrepreneurs, influencers and business owners are creating and leveraging short-form video content as a part of their marketing. that being said 14% of businesses are still […]
Opinions expressed by Entrepreneur contributors are their own. Content marketing is the gold mine for driving great business outcomes, as lots of buyers depend on content to make purchases. Statistics show that 60% of customers are inspired to seek out a product after reading about it. A good content marketing strategy can make all the […]
Opinions expressed by Entrepreneur contributors are their own. How do you identify and ensure high quality content? Quality should always be your priority content creation. Search engines value quality content when ranking websites; even more importantly, quality content significantly affects your readers and customers. But, you must apply reviewing and editing criteria to an article […]
Having a well-functioning services page is absolutely crucial for a business. Why? Because product/ service pages are what 86% of potential customers want to see after landing on your homepage. Additionally, 47% of users check it out before looking at any other section of the site. Source So, if people go on to your services […]
Want to promote your business to the people who are actively searching for your solutions? Enter Google Search Ads. In this article, I’ll show you how you can create Google ad campaigns inside your GetResponse account. And if you’ve never run paid ads before, don’t worry! You’ll soon see how straightforward the ad creation process […]