Whether you manage a team of marketers, run your own e-commerce site, or are an individual content creator responsible for driving revenue alone, you understand how important conversions are to your business. Have you ever wondered why your content is pulling visitors in and driving traffic, but isn’t compelling them to convert into customers? While […]
In the digital landscape, your sales success will increasingly depend on your ability to adapt, innovate, and optimize marketing tactics. Following our recent acquisition of WriterAccess, a leading freelance content creation platform, we embarked on a quest to understand and optimize the customer journey through constant testing and learning. One of these tests not only […]
advertisement Introduction Black Friday and Cyber Monday, FIFA World Cup, end-of-season playoffs, leagues are resuming, and now the winter holidays. How do you possibly keep track of and profit from all these events? Hello. it’s me Campaign optimization and management are challenging but rewarding when done right. In online advertising, conversions can notably increase with […]
Opinions expressed by Entrepreneur contributors are their own. You work hard on creating content. This content deserves to be seen. But that’s only possible when you invest some of your efforts into creating the content‘s headline. The headline is the one part of your content that gets the most exposure since 80% of the readers […]
Microsoft posted the monthly Microsoft Advertising news and new features and announced a bunch of new stuff. The new features include new flyer extensions, update (restate) the revenue value associated or delete (retract) the conversion, a new calendar view for ad scheduling and more. Flyer extensions Flyer Extensions are now available globally within Microsoft Advertising! […]
Home Business Magazine Online If you’re like most business owners, you’re always looking for ways to increase your conversions. After all, more conversions mean more sales, and more sales mean a healthier business. What is a conversion, and why do you need to boost them? A conversion is simply when a website visitor takes the […]
Google’s John Mueller and Ginny Marvin said that both on the organic search side and paid search ad side, Google does not guarantee clicks will lead to conversions. This was a Twitter thread where John said on the organic side, “Nobody can guarantee you conversions.” I guess not even Google… Then Ginny said on the […]
Ecommerce offers great opportunities for merchants. But with the massive growth of online selling – and, of course, shopping – ecommerce sellers face unique challenges. Changing customer expectations and evolving marketing technologies all add to the obstacles in the way of ecommerce growth. SMS marketing can be a powerful, affordable, and doable strategy here. But […]
Are you struggling with maintaining a continuous flow of sales for your online store? Do you feel like you’ve tried everything that’s in your budget but none of the quick fixes seemed to bring in the results you hoped for? Have you already considered giving GetResponse a try but couldn’t help but felt like some […]
30-second summary: B2B conversion funnels are long and unpredictable, and your SEO strategy should reflect that Because it takes several touchpoints for a buying decision to be made, a B2B SEO strategy should focus on both informational and commercial phrases Brand-driven search is crucial for your conversions because B2B customers tend to carefully consider all […]