Tag Archives: BERT

Product Critiques Replace, Search Console, MUM, BERT, UI & Extra

Welcome to April, the real April, not April 1st, and with that, I have the monthly Google webmaster report for you all. This is a big one, so get comfy and start reading. We had the product review update start rolling out, we had the page experience update for desktop finish rolling out and several […]

Google Product Critiques Volatility, Native Search Rating Replace, New Search Options, MUM & BERT Expands and Search Console News

This was a busy week and I drove out to visit Greg Finn and friends in Buffalo, I helped co-host the Marketing O’Clock show and record some vlogs for the channel – so check out Marketing O’Clock on YouTube and your favorite podcast player. We are finally seeing ranking volatility in the search results related […]

How BERT Helps With Google Search

Google has posted a new video on how BERT helps Google Search understand language. Google has been using BERT in search since 2018, we only knew about it in 2019. That being said, the short video basically says it is about Google understanding the little words better. Here is the video: Here is the transcript […]