Tag Archives: AgeOld

Single Decide-In vs Double Decide-In – The Definitive Reply to the Age-Outdated Query

Have you ever wondered what opt-in process is the best for your email marketing campaigns? Is it single opt-in or double opt-in? Although the debate between these two processes has been going on for years, there wasn’t a definitive answer – until now. Tl;dr: Single opt-in outperforms double opt-in in terms of list growth and […]