As it works to mitigate the impacts of Apple’s ATT updatewhich has reduced its data tracking capacity, leading to a significant loss in ad effectiveness and interestMeta has today announced a new set of B2B targeting audience segments, which will provide another way for B2B marketers to reach key decision-makers across its apps. As you […]
Tag Archives: advertising
Microsoft Advertising now requires advertiser identity verification to ensure that customers see ads from trusted sources, which improves customer experiences, the company said. “As part of this program, advertisers will be required to undergo a verification process to establish their legal identity,” Microsoft added. Google Ads has this requirement for certain verticals and industries as […]
During the annual Google I/O 2022 event, among many other news, the company announced that later this year, it will launch the “My Ad Center” platform, an advertising “hub” that will give users greater power over the ads they want to receive. According to the company, the tool will replace the current functionalities of AdSettings […]
This week in search, we had another unconfirmed Google search ranking algorithm update that touched down in a big way on May 1st with a lot of weirdness the week prior. Moz’s home page was removed from Google Search for a 12 hour period after a fraudulent DMCA takedown request. Google is dropping support for […]
After almost one month of publicizing its new sandwich in Brazil, McDonalds had to withdraw it from circulation after accusations that the burger “McPicanha” (something like McRump) does not actually have any rump cap in its composition, but rather a sauce that gives the product its flavor and name. The burger launch was even advertised […]
A month ago, Microsoft Advertising announced that automated bidding seasonality adjustments would be rolling out globally this month. Well, now advertisers are starting to see it. Sophie Logan shared a screenshot of her account showing on Twitter. Sophie Logan said this was the “first time seeing the ‘Seasonality Adjustment’ feature in a clients Microsoft Advertising […]
Here’s a rundown of essential social media marketing advertising statistics that every marketer should keep in their back pocket to help inform their 2022 ads strategy. By now, everyone doing social understands that you can’t get by on organic posts alone. Brands need to tie in paid advertising to work alongside social media holistically. Each […]
We’re excited to bring you new exciting features in the first quarter of 2022. As the unofficial member of your social team, Hootsuite’s promise is to empower all organizations—large and small—to strategically grow your brand, business, and customer relationships with social media. Read on to find out what’s coming soon to your Hootsuite experience—we hope […]
65% of businesses use customer relationship management (CRM) software. Why? Because CRM tools help businesses plan, manage, and track their customer and sales data. But what does this have to do with advertising? It’s a good question. The short answer is that it provides businesses with the insights they need to create tailored and personalized […]
In this episode of BE+ with Ambi Parameswaran, ETBrandEquity presents Viju Nair, commercial director, Abbott Healthcare. Looking back at his young days, Nair shared he was born and brought up in Udaipur in a typical childhood with parents working in a government job. With a dire inclination towards cricket since kinder days, he went on […]