Opinions expressed by Entrepreneur contributors are their own. Return on Investment (ROI). It’s what every fire from wants it franchise digital marketing dollar — money that’s often begrudgingly spent even though most fire leaders know they need to budget for it. Still, doing so isn’t like allocating money for research and development or human resources, […]
Opinions expressed by Entrepreneur contributors are their own. Over the last couple of years, video has taken over social media, as there’s a new tendency to consume video content. Users prefer to watch short videos rather than see pictures or read posts on social media platforms. The tendency to prefer video over images started with […]
Opinions expressed by Entrepreneur contributors are their own. The so-called “creator economy” spans a hugely diverse field with products including dance videos on TikTok, crocheted doilies on Etsy and eye-popping memes on iFunny. It is becoming a formidable force. In 2021 alone, the creator economy raised a record $1.3 billion in funding, underscoring the investment […]
Over the last few years, TikTok has risen to the top of app stores around the world and has become a new mainstay for innovative advertisers who want to reach a young and engaged audience, challenging Meta and Google for advertisers marketing budgets. Now TikTok is expanding their arsenal of Direct Response focused ad formats […]
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. New media has changed the way entrepreneurs and small businesses attempt to reach and engage customers. Today, marketers […]
Opinions expressed by Entrepreneur contributors are their own. As a kid who grew up in the ’80s — sporting my Jams and Swatch watch as I navigated the neighborhood on my BMX Mongoose — I fell for Stranger Things within the first few minutes of episode one. The phenomenon that is now Stranger Things couldn’t […]
Opinions expressed by Entrepreneur contributors are their own. A recent survey found that 68% of consumers spend a quarter or more of their time on social media watching videos. This is great news for marketers who want to find ways to connect with their target audience. But simply putting content out there is not enough […]
Una encuesta reciente encontró que el68% de los consumidores pasan una cuarta parte o más de su tiempo en las redes sociales viendo videos. It’s a big notice for the specialists in marketing that they want to meet for the purpose of connecting with the public. Pero simplemente publicar contenido no es suficiente: debe monitorear […]
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. video marketing has seen massive growth over the past few years — especially as a result of the […]
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